Marketing & Communication Management FT
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Graphic Arts & Design II

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will be able to independently solve complex creative tasks such as the development of a corporate design and its implementation in various print media and dialogic media.

prerequisites and co-requisites

not applicable

course contents

In the follow-on course “Graphic Arts & Design II” students will learn how to implement the acquired fundamental theoretical knowledge in practice. This is mainly accomplished by successfully creating graphic design work through the conscious use of the newly acquired tools.
The fields of typography and layout are theoretically prepared and then applied independently by the students. Students will learn how to develop a complete corporate design. They will also learn how to design posters, stationery, business cards, and more.

recommended or required reading

Wäger, M. (2011): Grafik und Gestaltung. Galileo Design Runk, C. (2011): Grundkurs Grafik & Gestaltung. Galileo Design

assessment methods and criteria

project-related paper, concept of a project

language of instruction

German

number of ECTS credits allocated

1

planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Jonas Wilhelm_nbl, BA

year of study

1.year of studies

recommended optional program components

not applicable

course unit code

KRE_GD2

type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable