Marketing & Communication Management FT
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Bachelor Thesis

level of course unit


Learning outcomes of course unit

The students are able to academically prepare a topic from the department of marketing and communication management and to independently work on a central question. The students’ self-organization and time management skills are encouraged.

prerequisites and co-requisites

basic subjects

course contents

Within a given period of time, the students should academically research a question relevant to their studies and education within the framework of a Bachelor thesis. Using academic methods, the topic is to be worked on and discussed independently - this takes place in an interdisciplinary context and in the form of a theoretical examination of an academic question. The Bachelor thesis can be written with a practical reference from the internship and thus academically and practically deal with a current and tangible problem.

recommended or required reading

• Saunders, M., Lewis, P., and Thornhill, A. (2015). Research Methods for Business Students, Financial Times.
• Fachzeitschriften

assessment methods and criteria

Written paper (Bachelor thesis)

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

keine Angabe

semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

course unit code


type of course unit


work placement(s)

not applicable