level of course unit
Learning outcomes of course unit
The students are able to academically prepare a topic from the department of marketing and communication management and to independently work on a central question. The students’ self-organization and time management skills are encouraged.
prerequisites and co-requisites
Within a given period of time, the students should academically research a question relevant to their studies and education within the framework of a Bachelor thesis. Using academic methods, the topic is to be worked on and discussed independently - this takes place in an interdisciplinary context and in the form of a theoretical examination of an academic question. The Bachelor thesis can be written with a practical reference from the internship and thus academically and practically deal with a current and tangible problem.
recommended or required reading
• Saunders, M., Lewis, P., and Thornhill, A. (2015). Research Methods for Business Students, Financial Times.
assessment methods and criteria
Written paper (Bachelor thesis)
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
semester/trimester when the course unit is delivered
name of lecturer(s)
English version will be available soon
course unit code
type of course unit