level of course unit
first cycle, Bachelor
Learning outcomes of course unit
Students will be able to apply the acquired knowledge to practical work. Students will develop an understanding of what is happening in the work environment and acquire the skills necessary to implement and manage projects (practical competences). Students will independently develop and refine arguments, problem solutions and strategies (problem solving competence). Moreover, students will be able to deepen, expand and implement their knowledge of how to communicate with superiors, employees and colleagues (social skills).
prerequisites and co-requisites
Fundamentals of Marketing, Communication, Media and Business Administration
The professional internship facilitates graduates’ entry into working life. The work experience gained during an internship will help them apply their knowledge in the field with more confidence. Students will become familiar with and understand work routines, processes and situations in the professional environment.
An important component of this experience is the opportunity to apply the theoretical knowledge gained in the first two years of study in the real working world. Students will also be able to complement their previously acquired skills during the professional internship (e.g., by doing practical work and dealing with questions relating to commercial law).
Students will be expected to work full-time for 15 weeks during their internship in a field related to their degree program.
recommended or required reading
Brenner, D. (2007): Schön, dass Sie da sind!: Karrierestart nach dem Studium. BW Verlag.
assessment methods and criteria
language of instruction
German or Foreign Language
number of ECTS credits allocated
planned learning activities and teaching methods
semester/trimester when the course unit is delivered
name of lecturer(s)
Prof. (FH) Dr. Wolfgang Reitberger, MSc
year of study
3.year of studies
recommended optional program components
Expansion of students' theoretical knowledge through practical activities and commercial law issues. At least a 15-week period of employment at a company or institution with full working hours.
course unit code
type of course unit
mode of delivery