Marketing & Communication Management FT
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Professional Internship

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will be able to apply the acquired knowledge to practical work. Students will develop an understanding of what is happening in the work environment and acquire the skills necessary to implement and manage projects (practical competences). Students will independently develop and refine arguments, problem solutions and strategies (problem solving competence). Moreover, students will be able to deepen, expand and implement their knowledge of how to communicate with superiors, employees and colleagues (social skills).

prerequisites and co-requisites

Fundamentals of Marketing, Communication, Media and Business Administration

course contents

The professional internship facilitates graduates’ entry into working life. The work experience gained during an internship will help them apply their knowledge in the field with more confidence. Students will become familiar with and understand work routines, processes and situations in the professional environment.

An important component of this experience is the opportunity to apply the theoretical knowledge gained in the first two years of study in the real working world. Students will also be able to complement their previously acquired skills during the professional internship (e.g., by doing practical work and dealing with questions relating to commercial law).

Students will be expected to work full-time for 15 weeks during their internship in a field related to their degree program.

recommended or required reading

Brenner, D. (2007): Schön, dass Sie da sind!: Karrierestart nach dem Studium. BW Verlag.

assessment methods and criteria

Student performance

language of instruction

German or Foreign Language

number of ECTS credits allocated


planned learning activities and teaching methods


semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger, MSc

year of study

3.year of studies

recommended optional program components

Expansion of students' theoretical knowledge through practical activities and commercial law issues. At least a 15-week period of employment at a company or institution with full working hours.

course unit code


type of course unit

compulsory (internship)

mode of delivery

compulsory (internship)

work placement(s)