Marketing & Communication Management FT
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Presentation Techniques

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will acquire practical skills in all aspects of preparing and delivering professional presentations using various media.

prerequisites and co-requisites

not applicable

course contents

After a brief theoretical introduction to presentation techniques, students will gain an understanding of the topics of oral and media-based communication through case studies and practical exercises.
Here, particular focus will be placed on the preparation of the content (structure and organization) and the delivery of presentations (selection and presentation of material; targeted use of media).

recommended or required reading

Bayer, K. (2007): Argument und Argumentation. Logische Grundlagen der Argumentation. Vandenhoeck & Ruprecht
Birkenbihl, V. F. (2010): Redetraining für jeden Anlass - Besser reden, verhandeln, diskutieren. Ariston

assessment methods and criteria


language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. Ute Mariacher, MSc.

year of study

1.year of studies

recommended optional program components

not applicable

course unit code


type of course unit

compulsory (integrated lecture)

mode of delivery

In-class course

work placement(s)

not applicable