Sports, Culture & Event Management PT
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Applied Financial Planning

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students can:
• create a business plan which focuses on budgeting, financing and financial controlling.
• decide on a form of organization for a concrete case study and illustrate financing options.
• define vision, mission and corporate identity
• formulate strategic and operative project targets
• apply instruments of strategic financial controlling to a case study and work through it using a SWOT analysis, environment analysis, portfolio, scenario planning and gap analysis.
• present the information needs and reporting system, suggest concrete measures for an internal controlling system (ICS), and present and discuss financial controlling functions.
• create a budget and planned P&L
• create a financial plan and liquidity plan
• define cost types, cost centers and cost objects and carry out a sales and purchasing calculation.

prerequisites and co-requisites

not applicable

course contents

Business plan
Budgeting in the areas of sports, culture and events
Basics of cost accounting and financial controlling: tasks and targets
Strategic financial controlling
Internal financial controlling systems in companies
Important financial controlling tasks such as budgeting, target-actual comparison and action planning
Operative controlling
Cost accounting: full cost accounting, direct costing, cost price estimate, cost-type accounting, cost center accounting, cost unit accounting and sales calculation
Financial and liquidity planning
Balance sheet analysis, key figures and Quick Test

recommended or required reading

Auer, K. (2011): Buchhaltung + Jahresabschluss, Schritt für Schritt zu Bilanz, GuV und Cashflow-Statement, Wien, Linde
Exler, M. (2009): Controllingorientiertes Finanz- und Rechnungswesen - Jahresabschluss & Analyse, Finanzwirtschaft, Wertmanagement, Herne, NWB Verlag
Grohmann-Steiger, Ch. / Schneider, W. / Dobrovits, I. (2013): Einführung in die Buchhaltung im Selbststudium, 20. Auflage, Band I + Band II, Verlag facultas
Olfert, K. (2011): Finanzierung, 15. verbesserte und aktualisierte Auflage, Neckargemünd, Kiehl Verlag
Schauer, R (2013): Betriebswirtschaftslehre, 4. Auflage, Wien, Linde Verlag
Gerlach-March Rita (2010): Kulturfinanzierung, Wiesbaden, Springer Verlag
Horváth & Partners (2009): Das Controllingkonzept. Der Weg zu einem wirkungsvollen Controllingsystem, München, Beck Wirtschaftsberater im dtv
Weber, J. & Schäffer, U. (2011): Einführung in das Controlling, Stuttgart, Schäffer-Poeschel
Ziegenbein (2012): Controlling, Ludwigshafen, Kiehl Friedrich Verlag GmbH

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Mark Romanelli, MBA

year of study

third year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable