Sports, Culture & Event Management PT
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Communication Management

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students are familiar with the essential practices and techniques of integrated company communication.
Students can autonomously plan and organize monitoring and improvements of measures in the areas of PR and company communication.

prerequisites and co-requisites

not applicable

course contents

Students become familiar with press and publicity work, example structural analyses of different PR departments, agency work, network structures and virtual information management. Here, practical examples are used to illustrate, practice and prepare the following for implementation in the real world: active media activities such as press releases and conferences, and passive media activities such as interviews and discussions.
To consolidate the practical element of the course, public relations in crisis situations (crisis PR) is also included in the course content.
Additionally, communication within companies, foundations, organizations and clubs is discussed.
The term corporate identity is dealt with from the perspective of company communication, and the challenge of incorporating social media is discussed.

recommended or required reading

Merten, K. (2007): Einführung in die Kommunikationswissenschaft. LitVerlag
Baecker, D. (2005): Kommunikation. Reclam
Burkart, R. (2007): Kommunikationstheorien - Ein Textbuch zur Einführung. New Academic Press

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Jürgen Preusser; Raimund Fabi

year of study

second year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable