Sports, Culture & Event Management PT
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Presentation Skills

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students can prepare, carry out and evaluate their own presentations, moderation and arguments. They master the necessary technologies and media as well as the interplay between voice and pronunciation, appearance and body language, eye contact, facial expression and gestures. Students know the risks and how to recognize conflict, and can introduce solutions.

prerequisites and co-requisites

not applicable

course contents

The meaning of the term presentation is illustrated.
General presentation techniques and forms of communication and communication models are described and discussed.
The of information delivery (information: giver – receiver) are presented.
The difference between verbal and non-verbal communication, such as facial expression, gestures, rhetoric, body language etc., is reflected upon in relation to the students’ own presentation, and those of others are analyzed.
Intercultural communication and negotiation techniques as well as the associated difficulties and pitfalls play an important role in the course.
The principles of moderation are also described.

recommended or required reading

Bayer, K. (2007): Argument und Argumentation. Logische Grundlagen der Argumentation, Göttingen, Vandenhoeck & Ruprecht
Birkenbihl, V. F. (2004): Kommunikationstraining, Frankfurt/Main, mvg Verlag
Klippert, H. (2002): Kommunikations-Training. Übungsbausteine für den Unterricht, Weinheim, Beltz

assessment methods and criteria


language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Mag. Peter Dietrich

year of study

second year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable