Sports, Culture & Event Management PT
Apply Icon

Business Cases in Sports, Culture & Events Management (E)

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students acquire knowledge of sports and cultural development. They can advise institutions and people in this regard and apply their acquired knowledge, in particular in relation to methods of integrating sport and cultural development. They have mastered the necessary success factors through their own theoretical and practical work and their examination of examples and case studies. Students can suggest the future development of the sports and culture industries and the likeliness of different scenarios occurring. They can, moreover, provide the effects these may have on the current structures in the sports and culture industries and develop business strategies in relation to sports and culture based on these effects. Students can also categorize certain business cases by their connections and evaluate them using these categories. They can appropriately evaluate the tasks carried out by experts in the industry. They can form and build on contact with experts

prerequisites and co-requisites

not applicable

course contents

Introduction of international business cases by experts in the field
Practice-theory transfer: content and methods
Development of business cases and models
Evaluation of business cases
Best practice cases

recommended or required reading

Beech, Kaiser, & Kaspar (2014): The Business of Events Management, Harlow, United Kingdom. Pearson Education Limited
Breuer, Ch./Michels, H. (Hrsg.): Trendsport – Modelle, Orientierungen und Konsequenzen, Aachen, 2003
Galli, A.: Sportmanagement. München, Vahlen, 2002
Groll, M.: Transnationale Sportpolitik - Analyse und Steuerungsansatz sportpolitischer Interaktionen, Aachen, Meyer und Meyer, 2005
Schneider, Sylvia/Erb, H. H.: Sport for fun: alle Trendsportarten - was du dafür brauchst, was sie dir bringen, Würzburg, Arena-Verlag, 2000
Weiß, O.: Einführung in die Sportsoziologie, Wien, WUV, 1999
Fuchs, M.: Kulturpolitik als gesellschaftliche Aufgabe. Eine Einführung in Theorie, Geschichte und Praxis, Opladen, VS Verlag, 1999
Heinrichs, W.: Kulturpolitik und Kulturfinanzierung. Strategien und Modelle für eine politische Neuorientierung der Kulturfinanzierung, München, Beck, 1997
Kramer, D.: Handlungsfeld Kultur. Zwanzig Jahre Nachdenken über Kultur-politik, Texte zur Kulturpolitik, Band 8, Essen, Edition Umbruch, 1996

assessment methods and criteria

case studies

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. (FH) Rene Binna

year of study

third year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable