Sports, Culture & Event Management PT
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Business Events (E)

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students understand the area of business, one that is particularly important for Austria and includes congresses, conferences, seminars and fairs, as well as the most important locations and providers. They know the basic tasks of a professional congress organizer (PCO).

prerequisites and co-requisites

not applicable

course contents

The importance of meeting, fairs, corporate events and incentives
Organizing corporate events and incentives with the company’s vision, aims and strategies in mind
Agreeing with a company’s management on the development of an event concept and the staging directions, the core program, personnel and cost
Overview of the key stakeholders in the field
Organization of a fair, corporate event or an incentive

recommended or required reading

Bischof, Roland (2008): Emotionale Erlebniswelten schaffen-Zielgruppen nachhaltig binden. Berlin:Cornelsen
Bowdin, Glenn (2011): Events Management, Oxford:Butterworth-Heinemann
Davidson, Rob & Hyde, Anthony (2014): Winning Meetings and Events for Your Venue. Goodfellow Publishers Limited.
Davidson R. (2010) What Does Generation Y want from Conferences and Incentive programmes? Implications for the Tourism Industry. In: Yeoman, I. et al. (eds.) Tourism and Demography, Goodfellow Publishers.
Hermanns, A. (2003): Sponsoring und Events im Sport: von der Instrumentalbetrachtung zur Kommunikationsplattform, München, Vahlen
Holzbaur, U., Jettinger, E., Knauss, B. & Moser, R. (2003): Eventmanagement: Veranstaltungen professionell zum Erfolg führen, Berlin, Springer
Hosang, M. (Hrsg.) (2004): Event & Marketing 2: Konzepte, Beispiele, Trends, Frankfurt/Main, Deutscher Fachverlag
Maro, F. (2002): Mitreißende Meetings und gelungene Events, Düsseldorf, Metropolitan
Schäfer, S. (2002): Event-Marketing, Berlin, Cornelsen
Skinner, B. E. & Rukavina, V. (2003): Event sponsorship, New York, John Wiley & Sons

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Susanne Gellweiler

year of study

second year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable