Sports, Culture & Event Management PT
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Destination Management

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

English version will be available soon

prerequisites and co-requisites

not applicable

course contents

English version will be available soon

recommended or required reading

Baker, B. (2019). Place Branding for small cities, regions and downtowns: the essentials for successful destinations. Independently published.
Camilleri, M. (2018). Strategic Perspectives in Destination Marketing. USA: Business Science Reference.
Fesenmaier,D. & Xiang Z,. (2017). Design Science in Tourism: Foundations of Destination Management (Tourism on the Verge). Switzerland: Springer International Publishing.
Luck, M., Ritalahti, J. & Scherer, A. (2016). International Perspectives on Destination Management and Tourist Experiences: Insights from the International Competence Network of Tourism Research The International Competence Network of Tourism Research and Education (ICNT). Frankfurt: Peter Lang AG
Morrison, M. (2019). Marketing and managing tourist destinations. 2nd ed. Oxon: Routledge
Peterson, D. (2016). Emerging trends in tourist destination management. New York: Willford Press.
Petersen, D. (2016). Tourism Development and Destination Management. New York: Clanrye International

assessment methods and criteria

English version will be available soon

language of instruction

English

number of ECTS credits allocated

5

planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered

6

name of lecturer(s)

Dr. Susanne Gellweiler

year of study

third year of studies

recommended optional program components

not applicable

course unit code

bb.DEM.1

type of course unit

seminar-degree

mode of delivery

Compulsory

work placement(s)

not applicable