Sports, Culture & Event Management PT
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Destination Management (E)

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students understand the particular challenges of destination management for a place, region, federal state or country. They understand the relevant stakeholders, the importance of positioning and strategic marketing. They know the essential tools for the implementation process.

prerequisites and co-requisites

not applicable

course contents

New strategies in destination management and destination branding using different national and international branding strategies as an example.
Infrastructural investment as a key impulse for destination management with examples from national and international destinations such as Vienna, Linz, Erl, Munich, Berlin, Eisenhüttenstadt, Mantua, Molde, New York and Sydney.
Political implications of destination management such as regional development, federal stakeholders vs national stakeholders, and the influence of organizations, foundations and local clubs
European political influences on destination management in European countries: standardization, quality management and communication management
“Symbolic capital” in destination branding, applying P Bourdieu’s theories
E-marketing strategies

recommended or required reading

BIEGER, Thomas (2008): Management von Destinationen. 7. unveränderte Auflage. Ouldenboug Wissenschaftsverlag, München.
MUELLER, Hansruedi (2005): Freizeit und Tourismus. Eine Einführung in Theorie und Politik. Forschungsinstitut für Freizeit und Tourismus. Bern.
Literatur auf der Lernplattform
KOCH, Klaus-Dieter (2013): 10 Thesen zur Zukunft des alpinen Destinationsmanagements.
KOCH, Klaus-Dieter (2011): Schluss mit der Bettenzählerei. Die Zukunft des Wintertourismus liegt in der Wertschöpfung. Veröffentlichter Aufsatz. Quelle: www.brand-trust.de

assessment methods and criteria

written examination

language of instruction

English

number of ECTS credits allocated

2

planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered

5

name of lecturer(s)

Mag. (FH) Stefan Pühringer, MA

year of study

third year of studies

recommended optional program components

not applicable

course unit code

bb.EVE.2

type of course unit

compulsory

mode of delivery

in-class course

work placement(s)

not applicable