Sports, Culture & Event Management PT
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Discourse Tool Box

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students can autonomously identify and describe discourse in an analytical manner, and understand the ways in which it is present in the media and society. They know how to react to sensitive and ideological patterns of discourse and present them using appropriate academic terms.
Students understand the connection between the discourse debate and political and cultural education. The topics of the program are discussed in context and in relation to their political relevance, with students applying their scientific and ethically responsible rationale to these discussions.

prerequisites and co-requisites

not applicable

course contents

In the Discourse Workshop, students learn to recognize discourse in particular fields of study and understand their connection to other areas of society. The focus is on the emergence of dominant and semi-dominant discourse and their expansion. Participants in shaping discourse in culture, sport, the media and business are classified methodically. Here, language, media and participation play a central role. The course uses participative concepts in modern society, such as forms of participation in the digital sphere. Political and sociological frameworks of participation are focused on in detail.

The key points of the course include the following:
• political education as a basis for social interaction
• regional studies and cultural dominance
• media structures and discourse distribution
• research into perception and discourse participation
• research into trends and cultural dominance
• mainstream discourse and “void” approaches
• interdisciplinary communications structures
• inclusion and exclusion phenomena

recommended or required reading

Denkwerk Demokratie (Hrsg.) (2012): Sprache.Macht.Denken. Campus
Foucault, Michel (1991): Die Ordnung des Diskurses. Fischer
Kahsnitz, Dietmar (2005): Integration von politischer und ökonomischer Bildung? VS Verlag
Lorenz, Ansgar (2012): Michel Foucault. A Graphic Philosophy. Wilhelm Fink

assessment methods and criteria

reflection work

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. Helmut Mathias Kuhn

year of study

third year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable