Sports, Culture & Event Management PT
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Cultural Management I

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The introductory lecture Cultural Management I serves to introduce students to the ideas covered in this area throughout the program. Students acquire extensive basic knowledge on the culture sector, its terminology, structures and parameters as well as its social relevance. They can describe these connections, and present the workings, tasks, current challenges and new trends of the culture industry, illustrating these with examples. The acquired knowledge serves as a solid basis for the courses Cultural Management II and III.

prerequisites and co-requisites

not applicable

course contents

Cultural Management I focuses on the basics of the culture industry: its structures, contexts, conditions and workings, laying the groundwork for Cultural Management II and III. In order to understand the structures of the culture industry, connections in the art, music, theatre, literature, film and festival industries are presented as examples. These include:
• collaboration among institutions involved in production, mediation, utilization and conservation,
• the importance of sponsorship structures: under public law, non-profit under private law, commercial under private law, private, etc.,
• the range of tasks in the culture industry: artistic direction, curators, creative and performance artists, etc.,
• the role of interest groups, legal aspects such as copyright laws and labor law, as well as connections to the interrelationship between cultural management and cultural policy.

History plays a key role in cultural management due to the changes in availability and audience that have taken place since the 1970s. A large number of traditional cultural institutions accompanied the emancipation of the (educated) middle class in the 18th and 19th centuries, while the process of social change that has been ongoing since the 1970s is clearly visible in the cultural activities available and the public’s perception of them. These changes, occurring over a relatively short time span, have meant that the culture industry is faced with new challenges which will have to be met with cultural management strategies.

Werner Heinrichs’ basic tasks of the culture industry – initiation, production, mediation and retention – are dealt with in a more in-depth manner and reflected upon in relation to specific areas and formats of the culture industry. Heinrichs’ formats are expanded upon and new formats are explored, including: forms of sociocultural culture, cultural initiatives, available virtual culture, networks and network cultures. Mechanisms such as gatekeeping are reflected upon. The potential of the culture industry, habitual sights, sounds and experiences are contextualized within the framework of the tasks of the industry. Current interdisciplinary trends towards removing the boundaries of cultural understanding are discussed.

The emergence of cultural management and its connection to the culture industry are presented. Cultural Management I concludes with an overview of the meaning of cultural financing (Cultural Management II) and cultural mediation and marketing (Cultural Management III). Against the backdrop of changes in demographics, lifestyle and technology, the focus of cultural management becomes cultural production, distribution and experience with preservation and improvement.

recommended or required reading

Bunz, Mercedes (2012): Die stille Revolution. Wie Algorithmen Wissen, Arbeit, Öffentlichkeit und Politik verändern, ohne dabei viel Lärm zu machen. Suhrkamp
departure wirtschaft, kunst und kultur gmbH (Hrsg.); Fritz, Martin; Dögl, Christian (2008): White Paper, focus Kunst – Handlungsfelder und Verwertungsstrategien, Wien; Download: http://www.departure.at/jart/prj3/departure_web/data/uploads/website_downloads/2011/white_papers/whitepaper_kunst.pdf
Dokalik, Dietmar (2010): Musik-Urheberrecht für Komponisten, Musiker, Produzenten und Musiknutzer. Extraplatte
Elfert, Jennifer (2009): Theaterfestivals: Geschichte und Kritik eines kulturellen Organisationsmodells, Bielefeld: Transcript
Glogner-Pilz (2010): Das Kulturpublikum. VS Verlag.
Hausmann, Andrea (2011): Kunst und Kulturmanagement. Springer Verlag
Heinrichs, W. (2012): Kulturmanagement. Eine praxisorientierte Einführung, Darmstadt, Primus
Heinrichs, Werner (2006): Der Kulturbetrieb.
Henze, Raphaela (2013): Kunst und Management. Eine Annäherung. Springer
Höhne, Steffen (2009): Kunst- und Kulturmanagement. Eine Einführung. Fink Verlag
Hünnekens, Annette (2011): Expanded Museum: kulturelle Erinnerung und virtuelle Realität. Transcript.
Kennedy: The spectator and the spectacle: audiences in modernity and postmodernity. Cambridge University Press
Klein, Armin (2007): Der exzellente Kulturbetrieb. Springer Verlag.
Korinek, Karl (2004) (Hrsg.): Kulturrecht im Überblick. Facultas Verlags GmbH
Limper, Josef / Lücke, Martin (2013): Management in der Musikwirtschaft. Kohlhammer Edition Kreativwirtschaft
Lüddemann, Stefan (2010): Kultur. Eine Einführung. Springer Verlag.
Pomian, Krystoff (1998): Vom Ursprung des Museums: vom Sammeln. Wagenbach.
Röper, Henning (2001): Handbuch Theatermanagement. Böhlau
Schenk, Imbert (2010): Film- Kino- Zuschauer: Filmrezeption. Schüren.
Schmid, Karlheinz (2007): Unternehmen Galerie. Schmid Verlag.
Schneider, Wolfgang (2013): Theater entwickeln und planen: kulturpolitische Konzeptionen zur Reform der Darstellenden Künste.
Schulze, Gerhard (20008): Die Erlebnisgesellschaft: Kultursoziologie der Gegenwart. Campus Verlag.
Schoer, Hein (2014): The sounding museum box of treasures. Transcript.
Teissl, Verena (2013): Kulturveranstaltung Festival. Formate, Entstehung und Potenziale. Transcript.
Tschmuck, Peter (2003): Kreativität und Innovation in der Musikindustrie. Studienverlag
Tschmuck, Peter (2008): Die ausgegliederte Muse: Budgetausgliederungen von Kulturinstitutionen in Österreich seit 1992. Studienverlag.
Walz, Markus: Handbuch Museum. Geschichte, Aufgaben, Perspektiven
Zembylas, Tasos (2004): Kulturbetriebslehre. Grundlagen einer Inter-Disziplin. VS Verlag.

Webjournale:
http://www.on-curating.org/
http://www.kulturmanagement.net/
http://www.kulturenfokus.de/

assessment methods and criteria

written examination

language of instruction

German

number of ECTS credits allocated

4

planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Prof. (FH) Dr. Verena Teissl

year of study

first year of studies

recommended optional program components

not applicable

course unit code

vz.KUM.1

type of course unit

compulsory

mode of delivery

in-class course

work placement(s)

not applicable