Sports, Culture & Event Management PT
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Cultural Sciences I

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students are introduced to cultural science approaches and become familiar with the central paradigms of cultural and social development. They can describe and summarize the changeability of cultural constructs, identify influences from media development and place them on a timeline, and discuss important topics such as identity and memory. They recognize the connection between art and society and can explain these in relation to aesthetic reception and communication theory.

prerequisites and co-requisites

not applicable

course contents

Cultural Management I provides an introduction to the basic connections between cultural science approaches and research topics. It aims to develop the students’ frame of reference for cultural management. Definitions of culture and the implications of culture-related terms, cultural processes, artistic production and reception are embedded in cultural science paradigms and connected to events in history. Changes in cultural constructs, such as time and space, which serve as a point of reference for society are discussed. Central questions are presented and discussed, such as those in relation to the emergence of individual and collective identity, the connection between remembering and memory and the meaning of cultural memory using, among others, Aleida Assmann’s work as a point of reference. Special attention is paid to mediality, and the fundamental influence of the following on social restructuring and human perception: language and print, as well as technological, electronic and digital media. The relationship between art and society in connection with aesthetic culture as a basic social pattern is discussed based on Barry and Gail Dexter Lord.

The focus is on:
- Culture, cultural terminology and the historical classification of different perspectives within the philosophy of culture
- Language, media and media development, as well as their effect on art and society, from the Gutenberg era through the industrial revolution, to the culture industry, remix culture and the digital revolution
- Art and society, using reception theory and communication theory approaches
- Time and space
- Identity and memory

recommended or required reading

Adorno, Theodor W. (2003).: Kulturindustrie oder Aufklärung als Massenbetrug, in: Horkheimer, Max / Adorno, W. Theodor: Dialektik der Aufklärung: philosophische Fragmente, Fischer Taschenbuch
Assmann, Aleida (2013): Einführung in die Kulturwissenschaft. Schmidt
Behrens, Roger (2004): Kulturindustrie. Transcript.
Benjamin, Walter: Das Kunstwerk im Zeitalter seiner Reproduzierbarkeit, Suhrkamp.
Eagleton, Terry (2001): Was ist Kultur? Eine Einführung, Beck.
Hauser, Arnold (1988): Kunst und Gesellschaft, dtv.
Jauß, Hans Robert: „Literaturgeschichte als Provokation der Literaturwissenschaft“, in: Warning, Rainer (1975): Rezeptionsästhetik, UTB.
Jäger, Friedrich / Liebsch, Burkhard / Staub, Jürgen (2004): Handbuch der Kulturwissenschaft. Grundlagen und Schlüsselbegriffe; Paradigmen und Disziplinen; Themen und Tendenzen; Metzler Verlag.
Kerle, Dietrich (2003): Medienkunde, Reclam.
Lessig, Lawrence: remix, auf:
Lord, Barry und Gail Dexter (2010): Artists, patrons, and the public: Why culture changes, AltamiraPress.
Lingensa, Annemone / Müller, Daniel (Hrsg.) (2008): Rezeption: die andere Seite der Medienumbrüche, Transcript.
Münker, Stefan / Roesler Alexander (Hrsg.) (2008): Was ist ein Medium?
Reckwitz, Andreas (2004): „Die Kontingenzperspektive der ‚Kultur‘. Kulturbegriffe, Kulturtheorien und das kulturwissenschaftliche Forschungs-programm", in: Friedrich Jaeger et al (Hrsg.): Handbuch Kulturwissenschaften. Band 3: Themen und Tendenzen, Stuttgart/Weimar: J.B.Metzler Verlag, 1-20.
Seidler/Böhn (2008): Mediengeschichte.
Stalder, Felix: Neun Thesen zur Remix-Kultur.
Stegbauer, Christian (Hrsg.) (2008): Netzwerkanalyse und Netzwerktheorie. Ein neues Paradigma in den Sozialwissenschaften, VS Verlag
Welsch, Wolfgang (2010): Ästhetisches Denken. Reclam.
Wolfram, Gernot (2014): Der leuchtende Augenblick. Über Menschen und Orte des Lesens. Hentrich&Hentrich.

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Verena Teissl

year of study

first year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable