Sports, Culture & Event Management PT
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Cultural Sciences II

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students recognize the different influences on cultural and social representation structures and can form connections between these, the culture industry and culture management. They are familiar with the terminology and Pierre Bourdieu’s approaches to cultural sociology and can illustrate these approaches using examples. They can recognize connections within intercultural communication and categorize them using cross-border and multicultural structures. They can analyze power structures, and describe and illustrate cultural studies approaches.

prerequisites and co-requisites

not applicable

course contents

Cultural Sciences II focusses on cultural sociology findings, the meaning of intercultural communication and the influence of Cultural Studies. Due to radical changes in perspective in relation to everyday culture and pop culture as well as the examination of high-culture norms, Oliver Marchart suggests that Cultural Studies requires “interventionalist understanding” approaches to cultural theory. These affect the visibility and inclusion of race, class and gender minorities, engagement with sub cultures and popular cultures as well as research into power constellations and their effect on cultural systems and representation. In this context, cultural sociology places considerable emphasis on social phenomenon: using the theories of Pierre Bourdieu, the interconnection between cultural symbolism and social behavior can be described as guidelines for habitualized values and norms. Bourdieu describes how artistic tastes of the middle class prevailed in the 19th century. Social and cultural characteristics become recognizable as implicit requirements of social hierarchies.
For cultural management, these approaches open theory-based discussion with the cultural sector as critical organizations in which social arrangements can be reproduced or renewed. In intercultural communication, habitualized cultural and social characteristics as well as standardized values play a key role. Both in relation to newly emerging immigration societies in European countries as well as in relation to intensified globalization, the role of intercultural communication and transcultural reflection become increasingly relevant. Political models of multicultural coexistence, mass tourism, economic restructuring and world-wide migration movements are among the central influences. Terms such as cultural transfer, cultural export, multicultural and transcultural give structure to discussion in the field of intercultural communication, highlighting and clarifying the connections between these concepts and tasks in cultural management and the culture industry. The institutional influence of global players is made clear using examples such as the Goethe-Institut and La Francophonie.
The theories of cultural sociology, intercultural communication and culture studies approaches complement each other in the face of current social challenges facing the culture industry.

recommended or required reading

Bhabha, Homi S. (2000): Die Verortung der Kultur. Stauffenberg.
Breidenbach, Joana / Zukriegl, Ina (2000): Tanz der Kulturen: kulturelle Identität in einer globalisierten Welt, rororo
Bourdieu, Pierre (2001): Die Regeln der Kunst: Genese und Struktur des literarischen Feldes, Suhrkamp
Bourdieu, Pierre (1987): Die feinen Unterschiede. : Kritik der gesellschaftlichen Urteilskraft, Suhrkamp
Butler, Judith (2003): Das Unbehagen der Geschlechter. Suhrkamp.
Erfurt, Jürgen (2005): Frankophonie: Sprache - Diskurs – Politik, Francke
Hall, Stuart (2004): Ideologie, Identität, Repräsentation. Argument-Verlag.
Hartmann, Frank (2008): Medien und Kommunikation, UTB
Hepp, Alexander (2008): Kultur – Medien – Macht. Cultural Studies und Medienanalye. Westdeutscher Verlag, Wiesbaden.
Jurt, Joseph (2008): Pierre Bourdieu, Reclam.
Tröndle, Martin et al (2014): Is this art? An experimental study on visitors judgement’s of Contemporary Art.
Klüger, Ruth (1996): Frauen lesen anders. Deutsche Literatur in anderer Beleuchtung, dtv
Kumoll, Karsten (2005): „From the native's point of view"?: kulturelle Globalisierung nach Clifford Geertz und Pierre Bourdieu, transcript
Lüsebrink, Hans-Jürgen (2012): Interkulturelle Kommunikation. B.J.Metzler
Marchart, Oliver (2010): Cultural Studies. UTB
Marschall, Susanne / Bieberstein, Rada (2014): Indiens Kino Kulturen. Geschichte – Dramaturgie – Ästhetik, Schüren Verlag
Mörtenböck, Peter / Mooshammer, Helge (2010): Netzwerk Kultur: Die Kunst der Verbindung in einer globalisierten Welt, Transcript
Rose, Tricia (2008): The Hip Hop Wars, Basic Civitas Books
Terkessidis, Mark (2010): Interkultur. Suhrkamp
Yousefi, Hamid Reza (2014): Interkulturelle Kommunikation. Eine praxis-orientierte Einführung. UVK
Wolfram, Gernot (2013): Das verschlossene Zimmer. Von der Schwierigkeit, über die neuen Revolutionen zu sprechen. Ein interkultureller Ansatz. In: Bettermann, Erik und Grätz, Ronald (2013): Zwischen den Fronten. Grenzen neutraler Berichterstattung. Ifa-Institut in Zusammenarbeit mit Deutsche Welle Akademie. Steidl

• Journal of Cultural Sociology
• International Review of the aesthetics and Sociology of Music
• Theory Culture & Society

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Verena Teissl

year of study

first year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable