Sports Management I
level of course unit
first cycle, Bachelor
Learning outcomes of course unit
Students are familiar with the finer points of the sports market as well as its stakeholders and commodities.
They can understand and explain fundamental concepts and theories of sports management, as well as the corresponding empirical findings, and can reflect on these in relation to possible future occupations in the area of sports.
prerequisites and co-requisites
The concepts, theories and findings of sports management are dealt with and reflected on in relation to possible future occupations. The focus is on institutional structures of the Austrian and German sports systems. Through this, students experience the complexity of management in sport.
recommended or required reading
Breuer, C. & Thiel, A. (Hrsg.). Handbuch Sportmanagement. 2. Auflage. Schorndorf: Hofmann.
Nufer, G. & Bühler, A. (Hrsg.) (2012). Management im Sport. Betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie. 3. Auflage. Berlin: Erich Schmidt Verlag.
Trenberth, L. & Hassan, D. (Eds.). (2012). Managing Sport Business. An Introduction. London, New York: Routledge.
assessment methods and criteria
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
integrated course, case studies, discussion, group work
semester/trimester when the course unit is delivered
name of lecturer(s)
Prof. (FH) Dr. Claudia Stura
year of study
first year of studies
recommended optional program components
course unit code
type of course unit
mode of delivery