Sports, Culture & Event Management PT
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Sports Management I

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students are familiar with the finer points of the sports market as well as its stakeholders and commodities.
They can understand and explain fundamental concepts and theories of sports management, as well as the corresponding empirical findings, and can reflect on these in relation to possible future occupations in the area of sports.

prerequisites and co-requisites

not applicable

course contents

The concepts, theories and findings of sports management are dealt with and reflected on in relation to possible future occupations. The focus is on institutional structures of the Austrian and German sports systems. Through this, students experience the complexity of management in sport.

recommended or required reading

Breuer, C. & Thiel, A. (Hrsg.). Handbuch Sportmanagement. 2. Auflage. Schorndorf: Hofmann.
Nufer, G. & Bühler, A. (Hrsg.) (2012). Management im Sport. Betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie. 3. Auflage. Berlin: Erich Schmidt Verlag.
Trenberth, L. & Hassan, D. (Eds.). (2012). Managing Sport Business. An Introduction. London, New York: Routledge.

assessment methods and criteria

written examination

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

integrated course, case studies, discussion, group work

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Claudia Stura

year of study

first year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery

in-class course

work placement(s)

not applicable