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Fundamentals of Economics

level of course unit

Bachelor

Learning outcomes of course unit

The students:
- Know the different business subareas.
- Know the fundamentals of marketing.
- Know the fundamentals of human resources management.
- Know the structure of an enterprise and typical operational processes and are familiar with the basic constitutive factors of an enterprise.
- Recognize connections in the sense of the manifold relationships between the business functions.
- can clearly distinguish central business terms from each other.
- Know the most important constitutional and functional business decisions.
- Know the basic possibilities for supporting business processes and business subareas through the possibilities of information technologies.

prerequisites and co-requisites

Courses of the previous semester successfully completed.

course contents

Overview and context analysis of the most important subareas in business administration
- Subject and fundamentals of business administration:
- Operational functional areas
- Business decision theory
- Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization
- Marketing Fundamentals
- Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment.
- Functional business decisions: Materials management, production management, marketing.
- Fundamentals of business value creation processes and functions (value creation architecture and structure).
- Fundamentals of market, process and strategy oriented management.
- Fundamentals of the support of operational processes by information and communication technology

recommended or required reading

Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl.
Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre:
Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine
Betriebswirtschaftslehre, 26. Aufl.
Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre,
10. Aufl.

assessment methods and criteria

final exam

language of instruction

German

number of ECTS credits allocated

3

eLearning quota in percent

15

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Lecture, group work and discussion

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Prof. (FH) Dr. Stefan Märk

year of study

1

recommended optional program components

none

course unit code

WIR1

type of course unit

lecture

mode of delivery

Compulsory

work placement(s)

not appplicable