Introduction to Applied Economics

level of course unit

Bachelor

Learning outcomes of course unit

The students:
- Can deal with fundamental management problems from an economic point of
view.
- Are able to analyze decisions under uncertainty.
- Can develop strategic decisions based on economic models.
- Can evaluate the effects of digital technologies and products on the cost structure of a company and the formation of market forms.

prerequisites and co-requisites

Courses of the previous semester successfully completed.

course contents

The course covers the following areas of applied economics:

- Microeconomics and the behavior of managers and companies
- Price and product policy of the company
- Elementary principles of game theory
- Company organization
- Market Forms & Market Entry
- Decisions under uncertainty
- Behavioral economics
- Economy of digitization

recommended or required reading

Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Pearson Deutschland GmbH
Varian, H. R. (2014). Grundzüge der Mikroökonomik. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Münter, M.T. (2018), Mikroökonomie, Wettbewerb und strategisches Verhalten. UTB GmbH
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.

Erweiterte Literatur:

Kahneman, D. (2012). Schnelles Denken, langsames Denken. Siedler Verlag.
Rifkin, J. (2014). Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, kollaboratives Gemeingut und der Rückzug des Kapitalismus. Campus Verlag.
Thiel, P., & Masters, B. (2014). Zero to one: Wie Innovation unsere Gesellschaft rettet. Campus Verlag.