Introduction to Applied Economics
level of course unit
Bachelor
Learning outcomes of course unit
The students:
- Can deal with fundamental management problems from an economic point of
view.
- Are able to analyze decisions under uncertainty.
- Can develop strategic decisions based on economic models.
- Can evaluate the effects of digital technologies and products on the cost structure of a company and the formation of market forms.
prerequisites and co-requisites
Courses of the previous semester successfully completed.
course contents
The course covers the following areas of applied economics:
- Microeconomics and the behavior of managers and companies
- Price and product policy of the company
- Elementary principles of game theory
- Company organization
- Market Forms & Market Entry
- Decisions under uncertainty
- Behavioral economics
- Economy of digitization
recommended or required reading
Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Pearson Deutschland GmbH
Varian, H. R. (2014). Grundzüge der Mikroökonomik. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Münter, M.T. (2018), Mikroökonomie, Wettbewerb und strategisches Verhalten. UTB GmbH
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Erweiterte Literatur:
Kahneman, D. (2012). Schnelles Denken, langsames Denken. Siedler Verlag.
Rifkin, J. (2014). Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, kollaboratives Gemeingut und der Rückzug des Kapitalismus. Campus Verlag.
Thiel, P., & Masters, B. (2014). Zero to one: Wie Innovation unsere Gesellschaft rettet. Campus Verlag.
assessment methods and criteria
final exam
language of instruction
German
number of ECTS credits allocated
1
eLearning quota in percent
15
course-hours-per-week (chw)
1
planned learning activities and teaching methods
Lecture, group work and discussion
semester/trimester when the course unit is delivered
2
name of lecturer(s)
Mag. Delia Gramm
year of study
1
recommended optional program components
none
course unit code
WIR02
type of course unit
lecture
mode of delivery
Compulsory
work placement(s)
not applicable