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Introduction to Applied Economics

level of course unit


Learning outcomes of course unit

The students:
- Can deal with fundamental management problems from an economic point of
- Are able to analyze decisions under uncertainty.
- Can develop strategic decisions based on economic models.
- Can evaluate the effects of digital technologies and products on the cost structure of a company and the formation of market forms.

prerequisites and co-requisites

Courses of the previous semester successfully completed.

course contents

The course covers the following areas of applied economics:

- Microeconomics and the behavior of managers and companies
- Price and product policy of the company
- Elementary principles of game theory
- Company organization
- Market Forms & Market Entry
- Decisions under uncertainty
- Behavioral economics
- Economy of digitization

recommended or required reading

Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Pearson Deutschland GmbH
Varian, H. R. (2014). Grundzüge der Mikroökonomik. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Münter, M.T. (2018), Mikroökonomie, Wettbewerb und strategisches Verhalten. UTB GmbH
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.

Erweiterte Literatur:

Kahneman, D. (2012). Schnelles Denken, langsames Denken. Siedler Verlag.
Rifkin, J. (2014). Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, kollaboratives Gemeingut und der Rückzug des Kapitalismus. Campus Verlag.
Thiel, P., & Masters, B. (2014). Zero to one: Wie Innovation unsere Gesellschaft rettet. Campus Verlag.

assessment methods and criteria

final exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work and discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. Delia Gramm

year of study


recommended optional program components


course unit code


type of course unit


mode of delivery


work placement(s)

not applicable