FH Kufstein Study International Business(E)
International

International Business(E)

level of course unit

non

Learning outcomes of course unit

Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing

prerequisites and co-requisites

Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business

course contents

· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing

recommended or required reading

Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)

assessment methods and criteria

Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Mark Romanelli, MBA

year of study

/

recommended optional program components

non

course unit code

IP_BUS110

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

Not applicable.

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