Trends in International Marketing(E)

level of course unit

First Cycle

Learning outcomes of course unit

Students …
- Know more about current trends in marketing and their
- Are able to reflect the pros and cons of new
developments in marketing

prerequisites and co-requisites

Not applicable

course contents

Introduction into trend research; current trends will be
handled in each lecture, starting with a theoretical
introduction, followed by text work in groups and
presentation with discussion and summary by the lecturer.
Examples for trends are aspects from guerilla marketing,
neuromarketing, social media marketing etc.

recommended or required reading

Cases and handouts from journals, books and magazines.

assessment methods and criteria

Participation in group work, quality of group presentation
(content, style), participation in task discussion.

language of instruction


number of ECTS credits allocated


planned learning activities and teaching methods

Lecture, group work, presentation, task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) L. Uwe Heil

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable

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