Trends in International Marketing(E)
level of course unit
Learning outcomes of course unit
- Know more about current trends in marketing and their
- Are able to reflect the pros and cons of new
developments in marketing
prerequisites and co-requisites
Introduction into trend research; current trends will be
handled in each lecture, starting with a theoretical
introduction, followed by text work in groups and
presentation with discussion and summary by the lecturer.
Examples for trends are aspects from guerilla marketing,
neuromarketing, social media marketing etc.
recommended or required reading
Cases and handouts from journals, books and magazines.
assessment methods and criteria
Participation in group work, quality of group presentation
(content, style), participation in task discussion.
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
Lecture, group work, presentation, task discussion
semester/trimester when the course unit is delivered
name of lecturer(s)
Prof. (FH) L. Uwe Heil
year of study
recommended optional program components
course unit code
type of course unit
mode of delivery