Digital Marketing FT
Apply Icon
Apply
now

Crossmedia-Production & Digital Design I

level of course unit

second cycle Master

Learning outcomes of course unit

Students gain detailed knowledge with respect to convergence, crossmedia added value as well as content development & content management.
They learn the basic techniques of web and screen designs and are able
to apply the principles of usability for the independent creation of websites with multimedia content.

prerequisites and co-requisites

Module WBW

course contents

At the beginning of the course, an introduction to crossmedia content production is given (content development, format development, crossmediality, convergence and crossmedia added value among others). Building on the course Fundamentals of the Web (Semester 1), conception and implementation of web presences is taught in theory and practice whereby the following topics are addressed more specifically:
- Web and screen design
- Usability
- Design of interactive media
- Advanced website programing with emphasis on HTML5 (or subsequent standards), WYSIWYG editor of Adobe CS (current version), integration of various media formats, netcasting & blogging software, further topics: CMS, Javascript& Ajax

recommended or required reading

• Fries, C. (2016): Grundlagen der Mediengestaltung. 5. Auflage, Hanser
• Krömker, H. (2005): Handbuch Medienproduktion: Produktion von Film, Fernsehen, Hörfunk, Print, Internet, Mobilfunk und Musik. VS
• Mahrdt, N. (2017): Crossmedia. 6. Auflage, Gabler
• Shelly, G., & Campbell, J. (2017): Web Design. 6. Auflage, Shelly Cashman

assessment methods and criteria

project work

language of instruction

German

number of ECTS credits allocated

6

planned learning activities and teaching methods

lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study

1. year of studies

recommended optional program components

not applicable

course unit code

VT.CMP.1

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

not applicable