Digital Marketing* FT
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Digital Marketing* FT

Master's degree program

STUDY PROGRAM PROFILE

The master study program Digital Marketing focuses on establishing skills at the interface of marketing, creativity & web technology combined with social skills and the conveyance of leadership qualities.

*...Subject to accreditation by AQ Austria

Highlights

  • Individually selectable electives
  • Practical projects in the area of marketing, online media and integrated communication
  • Social skills & leadership training
  • Top teaching staff from industry and science
  • Optimal career opportunities due to the combination of marketing, management & technology

Vocational fields

  • Marketing & communications manager
  • Digital brand & content manager
  • Social media manager
  • Customer experience manager
  • Media and communication consultant
  • SEO/SEA manager
  • Omnichannel manager

DIGITAL MEDIA PROFESSIONALS

Societies and their markets are undergoing profound changes on account of the emergence of new media. Communication conveyed through media permeates daily life. Companies as well as consumers react to the new communicative environment offered by digital and social media such as Facebook, Instagram and the like combined with conventional media channels. Graduates of digital marketing constitute an increasingly important interface between companies and the individualized public within a knowledge society that is increasingly shaped by digital communication: Professional media usage is becoming indispensable for company success.

CORE SKILLS MARKETING, COMMUNICATION & WEB TECHNOLOGY

The full-time master study program is intended for full-time students with a strong interest in marketing and a pronounced technological affinity. Focal points consist in business-related training with focus on digital marketing management as well as a well-founded knowledge of media and technological developments in communication.

Important aspects include user-centered cross-media production of content within the context of successful content marketing, suitable social media deployment and the sensible integration of various channels in an omnichannel marketing strategy.

Graduates are optimally prepared for leadership positions due to their comprehensive knowledge in the core areas of digital marketing – combined with leadership-relevant social skills and practical project management abilities acquired through company projects.

facts

Duration

4 semesters

Qualification rewarded

Master of Arts in Business (M.A.)

Language of instruction

79 % German, 21 % English

Semester abroad

Week abroad, 3rd semester

Fees

€ 363.36 + € 19,70 student union fee per semester

Organisational form

Fulltime

Places per year

20

Niveau der Qualifikation:
second cycle, master

General admmission requirements:
view this link.

Download Spezifische Zugangsvoraussetzungen

Kontaktpersonen

Reitberger Wolfgang
Prof. (FH) Dr. Wolfgang Reitberger
Director of Studies
+43 5372 71819 124
Wolfgang.Reitbergerfh-kufstein.ac.at
Handle Sabine
Sabine Handle
Organizational Assistant
+43 5372 71819 135
Sabine.Handlefh-kufstein.ac.at
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