Study Trip abroad (E)
level of course unit
Learning outcomes of course unit
Graduates/students understand the cultural and economic background of the country to visit and can relate their knowledge to the special circumstances in that country.
- know special circumstances of the country to visit with regard to managing a company
- know methods of international/strategic management
prerequisites and co-requisites
Introduction in the subject of management with focus on international and strategic
management. Strategy process in conception and implementation.
Environmental analysis from a strategic viewpoint.
Market strategies, competitive strategy, business unit strategy
and strategic portfolio management in the context of innovation processes
in networked companies.
recommended or required reading
Grant R.M.; Contemporary Strategic Analysis; 6th edition, 2008
assessment methods and criteria
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
semester/trimester when the course unit is delivered
name of lecturer(s)
Prof. (FH) Dr. Adam Martin
year of study
recommended optional program components
course unit code
type of course unit
mode of delivery