Smart Products & Solutions PT
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Value Selling & Communications

level of course unit

second cycle, Master

Learning outcomes of course unit

in progress

prerequisites and co-requisites

in progress

course contents

in progress

recommended or required reading

• Gallo (2016): The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, Mcgraw-Hill Education
• Miller, Heiman, Tuleja (2011): The New Conceptual Selling, Kogan Page
• Miller, Heiman, Tuleja (2011): The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies, Kogan Page
• Minto (2008): The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies, Financial Times Prent
• Zelazny (2006): Say it With Presentations: How to Design and Deliver Suc- cessful Business Presentations, Mcgraw-Hill Education

assessment methods and criteria

project work

language of instruction

German

number of ECTS credits allocated

2

planned learning activities and teaching methods

Integrierte Lehrveranstaltung

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Director of studies

year of study

2. study year

recommended optional program components

not applicable

course unit code

not applicable

type of course unit

compulsory

mode of delivery

Integrierte Lehrveranstaltung

work placement(s)

not applicable