Apply
now
now
Bachelor Thesis Seminar
level of course unit
ConsolidationLearning outcomes of course unit
The students are able to academically prepare a topic from the department of marketing and communication management and to independently work on a central question. The students’ self-organization and time management skills are encouraged.
prerequisites and co-requisites
basic subjects
course contents
Within a given period of time, the students should academically research a question relevant to their studies and education within the framework of a Bachelor thesis. Using academic methods, the topic is to be worked on and discussed independently - this takes place in an interdisciplinary context and in the form of a theoretical examination of an academic question. The Bachelor thesis can be written with a practical reference from the internship and thus academically and practically deal with a current and tangible problem.
recommended or required reading
• Saunders, M., Lewis, P., and Thornhill, A. (2015). Research Methods for Business Students, Financial Times.
• Fachzeitschriften
• Fachzeitschriften
assessment methods and criteria
Participation
language of instruction
Germannumber of ECTS credits allocated
10eLearning quota in percent
0course-hours-per-week (chw)
0.5planned learning activities and teaching methods
Seminar, group work, case studies, discussions, e-learning
