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Disciplines of Corporate Communications
level of course unit
ConsolidationLearning outcomes of course unit
This course offers insights into communication controlling, political communication and issues management. The students can actively use the corresponding communication instruments and process them conceptually and strategically.
prerequisites and co-requisites
Modul KMG
course contents
This module focuses on selected disciplines of corporate communication. Thus, the areas of Issues Management, Political Communication or Communication Controlling are deepened and later find their way into a strategic communication concept.
recommended or required reading
•Kemming, J. D., and Rommerskirchen, J. (Hrsg.). (2019). Marken als politische Akteure. Wiesbaden: Springer Gabler.
•Eisenegger, M. (2005). Reputation in der Mediengesellschaft. Konstitution – Issues Monitoring – Issues Management, Wiesbaden: Springer Fachmedien.
•Piwinger, M., and Porak, V. (Hrsg.). (2005). Kommunikations-Controlling. Kommunikation und Information quantifizieren und finanziell bewerten, Wiesbaden: Gabler Verlag.
•Eisenegger, M. (2005). Reputation in der Mediengesellschaft. Konstitution – Issues Monitoring – Issues Management, Wiesbaden: Springer Fachmedien.
•Piwinger, M., and Porak, V. (Hrsg.). (2005). Kommunikations-Controlling. Kommunikation und Information quantifizieren und finanziell bewerten, Wiesbaden: Gabler Verlag.
assessment methods and criteria
Seminar work
language of instruction
Germannumber of ECTS credits allocated
4eLearning quota in percent
50course-hours-per-week (chw)
2planned learning activities and teaching methods
Integrated course, group work, case studies, discussions, e-learning
