International Business(E)

level of course unit


Learning outcomes of course unit

Upon successful completion of the course, students will be able
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
· Explain fundamental theory and practice of international
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing

prerequisites and co-requisites

Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business

course contents

· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing

recommended or required reading

Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha

assessment methods and criteria

Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations

semester/trimester when the course unit is delivered


name of lecturer(s)

Mark Romanelli, MBA

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

Not applicable.

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