International

International Business(E)

level of course unit

non

Learning outcomes of course unit

Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing

prerequisites and co-requisites

Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business

course contents

· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing

recommended or required reading

Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)

assessment methods and criteria

Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Mark Romanelli, MBA

year of study

/

recommended optional program components

non

course unit code

IP_BUS110

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

Not applicable.

News of the FH Kufstein

Master the digital World

Die FH Kufstein Tirol bietet fünf Masterstudiengänge an, die sich auf Digitalisierung fokussieren. In den Studiengängen werden die Studierenden zu weltweit gefragten Fachkräften ausgebildet.

Learn more
Secure your place to study for this fall!

The FH Kufstein Tirol has extended the application deadline for its Bachelor and Master degree programs for the start of studies in fall 2022. Online applications are possible until the beginning of September.

Learn more
Erfolgreiche Projektpräsentationen bei der MKM/DIM-Expo

Insgesamt wurden 22 Projekte im Sommersemester in den Studiengängen Marketing & Kommunikationsmanagement (MKM) und Digital Marketing (DIM) durchgeführt und auf der MKM/DIM-Expo präsentiert.

Learn more