International

Rhetoric & Presentation (E)

level of course unit

First Cycle

Learning outcomes of course unit

Students will become familiar with the building blocks of a successful presentation including powerful introductions and effective conclusions. By the end of the course, they will know how to create a compelling story and to deliver a convincing experience.
They will have a solid grasp of rhetorical theories and practices and develop the ability to employ rhetorical strategies effectively in assignments.

prerequisites and co-requisites

None

course contents

Students will learn how to structure a presentation, formulate powerful introductions and effective conclusions, how to formulate a sense of purpose and to draw a roadmap. Beyond, the will become acquainted with how to effectively deliver a successful presentation, to present themselves on stage, to prepare for an audience and to lead a discussions. They will apply that knowledge in various exercises.

recommended or required reading

Gallo: The presentation secrets of Steve Jobs: How to be insanely great in front of any audience. Prentice Hall, 2010.
Anderson: TED talks: The official TED guide to public speaking. Houghton Mifflin Harcourt, 2016.

assessment methods and criteria

Written exam and/or presentation

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Lecture, discussions, group work, presentations

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Dr. Kristina Kampfer

year of study

First Cycle

recommended optional program components

None

course unit code

IP_BUS118

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

None

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