International

Strategic Management(E)

level of course unit

Third year, Bachelor

Learning outcomes of course unit

Upon successful completion of this course, students will be
able to:
· Define strategy, discuss the strategic management
process, and analyze types of industry structures.
· Select and apply appropriate strategic
management tools to diagnose internal and
external factors facing organizations.
· Define competitive advantage and explain
associated best practices for creating and
maintaining advantages.
· Explain the most commonly used corporate
strategies and analyze alternatives for creating
long term value.
· Synthesize strategic management theory and
concepts to explain competitive advantage in the
era of globalization.�

prerequisites and co-requisites

introductory business courses

course contents

· Introduction and Basics: Generic Concepts
· Hierarchy of Goals: Various Levels
· Strategic Analysis: Internal + External
· Strategy Development and Selection: Generic
Strategies, Strategic Options
· Strategy Execution: Concepts, Tools, Cases
· Appendix: Case Analysis

recommended or required reading

- Grant et al. (2015): Foundations of Strategy, Wiley
- Witcher et al. (2014): Strategic Management:
Principles and Practice, Cengage Learning
- Barney et al. (2008): Strategic management and
competitive advantage: concepts and cases,
Pearson
- Porter (2004): Competitive advantage: creating and
sustaining superior performance, Free Press
- Hill et al. (2011): Essentials of Strategic
Management, South-Western College

assessment methods and criteria

presentations, final exam

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

presentations, open class discussions, team work,
individual team coachings, readings

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Prof. (FH) Dr. Christian Vohradsky

year of study

/

recommended optional program components

non

course unit code

IP_BUS108

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

Not applicable.

News of the FH Kufstein

FH Kufstein Tirol lud zum abendlichen Open House

Am 22. Juni 2022 informierten sich zahlreiche Interessierte beim Tag der offenen Tür persönlich über den Campus und die 24 Studienangebote.

Learn more
Innovative und nachhaltige Ansätze im Neubau und der Sanierung

Einen interessanten Einblick in die Entwicklung des ehemaligen Kasernengeländes in Bad Aibling, sowie die Verwendung verschiedener Standards in der Materialität und Konstruktion erhielten Studierende im Rahmen einer Exkursion.

Learn more
FH Kufstein Tirol unter Top 26 im österreichischen Hochschulvergleich

Seit 2016 wird die FH Kufstein Tirol jährlich vom Rankingspezialist U-Multirank ausgezeichnet. Letztes Jahr erhielt die Fachhochschule als einzige österreichische Hochschule in der Kategorie „Student Mobility“ eine Auszeichnung.

Learn more