FH Kufstein Study Cross Cultural Management(E)
International

Cross Cultural Management(E)

level of course unit

First Cycle

Learning outcomes of course unit

Upon successful completion of the course, students will:
 Have a general awareness of the existence of various international business standards
 Know basic differences in international business operations
 Understand and explain issues of cultural awareness when conducting international business
 Understand the fundamentals of global business etiquette
 Explain and apply the concept of cultural awareness
 Perform an business cultural analysis (LESCANT) on a country and explain the implications of the results of the analysis

prerequisites and co-requisites

Basic understanding of the fundamentals of business administration

course contents

 Overview of the field of international business
 Cultural dimensions of international business
 Global business etiquette
 Cultural awareness
 LESCANT Model (David Victor) of country analysis
recommended or required reading
Instructor provided course materials
Understanding Cross-Cultural Management, 3rd Edition by Marie-Joelle Browaeys & Rober Price (2015)
Global Business Etiquette: A guide to international communication and customs by Jeanette S. Martin and Lillian H. Chaney (2008)

recommended or required reading

Instructor provided course materials
Understanding Cross-Cultural Management, 3rd Edition by Marie-Joelle Browaeys & Rober Price (2015)
Global Business Etiquette: A guide to international communication and customs by Jeanette S. Martin and Lillian H. Chaney (2008)

assessment methods and criteria

Lecture discussion and case study participation (10%)
Country Analysis – written (20%)
Country Analysis – presentation (20%)
Written Test (50%)

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

 In class lecture
 Discussion
 Case study analysis
 LESCANT country analysis (group project)
 Group presentations

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Mark Romanelli, MBA

year of study

1

recommended optional program components

non

course unit code

IP_BUS126

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

not applicable

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