Marketing (E)

level of course unit

First Cycle

Learning outcomes of course unit

Students …
- Realize that marketing is a very important topic for the success of a company
- Learn how to address the customer and how to get valuable information about the customer
- Understand the marketing-mix and know about the single instruments
- Are able to apply their knowledge to real business situations and/or business cases

prerequisites and co-requisites

Not applicable

course contents

- Introduction to the meaning and importance of marketing in the 21st century
- Focus on value for the customer
- Customer Needs, Wants, and Demands
- Market Research
- Marketing-Mix

recommended or required reading

Hand-outs based on “Armstrong/Kotler: Marketing – an Introduction” (can be read in the library)

assessment methods and criteria

Written exam at the end of semester

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work, presentation, task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) L. Uwe Heil

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable

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