Apply
now
now
Product Management
level of course unit
-Learning outcomes of course unit
The graduate, the student:
* knows the tasks of product management
* knows the process and related tools and can apply them
* knows the specifics of product management of smart products and solutions
* knows the tasks of product management
* knows the process and related tools and can apply them
* knows the specifics of product management of smart products and solutions
prerequisites and co-requisites
according to admission requirements
course contents
* Special features of smart products and solutions
* New product management approaches
* Market research
* Product strategy
* Purchase decision criteria or acceptance (drivers, obstacles)
* Special features of introduction and marketing
* Data-based decisions
* Life cycle management
* New product management approaches
* Market research
* Product strategy
* Purchase decision criteria or acceptance (drivers, obstacles)
* Special features of introduction and marketing
* Data-based decisions
* Life cycle management
recommended or required reading
Aumayr K.J.; Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing; Wiesbaden; 2019 5. Auflage
Hermann A., Albers S.; Handbuch Produktmanagement: Strategieentwicklung – Produktplanung – Organisation – Kontrolle; Wiesbaden; 2018 7. Auflage
Pichler R.; Agiles Produktmanagement mit Scrum: Erfolgreich als Product Owner arbeiten; Heidelberg; 2013 2. Auflage
Hermann A., Albers S.; Handbuch Produktmanagement: Strategieentwicklung – Produktplanung – Organisation – Kontrolle; Wiesbaden; 2018 7. Auflage
Pichler R.; Agiles Produktmanagement mit Scrum: Erfolgreich als Product Owner arbeiten; Heidelberg; 2013 2. Auflage
assessment methods and criteria
exam
language of instruction
Germannumber of ECTS credits allocated
3eLearning quota in percent
15course-hours-per-week (chw)
2planned learning activities and teaching methods
Lecture, group work, presentation and discussion of tasks
