Business Management FT
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Introduction to Applied Economics

level of course unit


Learning outcomes of course unit

The students
• Can deal with fundamental management problems from an economic
point of view.
• Are able to analyze decisions under uncertainty.
• Can develop strategic decisions based on
economic models.
• Can assess the impact of digital technologies and products on a company’s
cost structure and formation of market forms.

prerequisites and co-requisites


course contents

• Microeconomics and the behavior of managers and companies
• Price and product policy of the company
• Elementary principles of game theory
• Company organization
• Market Forms & Market Entry
• Decisions under uncertainty
• Behavioral economics
• Economy of digitization

recommended or required reading

Münter, M.T. (2018), Mikroökonomie: Wettbewerb und strategisches Verhalten. München: UVK Verlag.
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. München: Walter de Gruyter.
Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Hallbergmoos: Pearson.
Varian, H. R. (2014). Grundzüge der Mikroökonomik. München: Walter de Gruyter

assessment methods and criteria

• Final exam and
• Quiz

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

25 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.

semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. Delia Gramm

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable