FH Kufstein
- Energy & Sustainability Management FT
- Facility & Real Estate Management PT
- Facility & Real Estate Management FT
- International Business Studies PT
- International Business Studies FT
- Marketing & Communication Management PT
- Marketing & Communication Management FT
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- Sports, Culture & Event Management FT
- Business Management FT
- Web Business & Technology FT
- Industrial Engineering & Management FT
- Curriculum
- Team
- Statements
- Project partner
- Excursions & guest lecturers
- 7€ Cash-Project
- Key learning outcomes
- Occupational profiles of graduates
- Specific arrangement for prior learning
- Graduation requirements
- Examination Regulations, Evaluation and Grading
- Access to further studies
- Student initiatives
- ECTS Credits for Knowledge Acquired in School
- STUDENT PUBLICATIONS
- Barocker Kulturpfad
- Management Forum Kufstein
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Introduction to Applied Economics
level of course unit
BachelorLearning outcomes of course unit
The students
• Can deal with fundamental management problems from an economic
point of view.
• Are able to analyze decisions under uncertainty.
• Can develop strategic decisions based on
economic models.
• Can assess the impact of digital technologies and products on a company’s
cost structure and formation of market forms.
• Can deal with fundamental management problems from an economic
point of view.
• Are able to analyze decisions under uncertainty.
• Can develop strategic decisions based on
economic models.
• Can assess the impact of digital technologies and products on a company’s
cost structure and formation of market forms.
prerequisites and co-requisites
none
course contents
• Microeconomics and the behavior of managers and companies
• Price and product policy of the company
• Elementary principles of game theory
• Company organization
• Market Forms & Market Entry
• Decisions under uncertainty
• Behavioral economics
• Economy of digitization
• Price and product policy of the company
• Elementary principles of game theory
• Company organization
• Market Forms & Market Entry
• Decisions under uncertainty
• Behavioral economics
• Economy of digitization
recommended or required reading
Münter, M.T. (2018), Mikroökonomie: Wettbewerb und strategisches Verhalten. München: UVK Verlag.
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. München: Walter de Gruyter.
Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Hallbergmoos: Pearson.
Varian, H. R. (2014). Grundzüge der Mikroökonomik. München: Walter de Gruyter
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. München: Walter de Gruyter.
Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Hallbergmoos: Pearson.
Varian, H. R. (2014). Grundzüge der Mikroökonomik. München: Walter de Gruyter
assessment methods and criteria
• Final exam and
• Quiz
• Quiz
language of instruction
Germannumber of ECTS credits allocated
2course-hours-per-week (chw)
2planned learning activities and teaching methods
25 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.
semester/trimester when the course unit is delivered
1name of lecturer(s)
Mag. Delia Grammcourse unit code
GWI 2type of course unit
integrated lecturemode of delivery
Compulsorywork placement(s)
not applicableNavigation
Contact
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Business Management
+43 5372 71819 147
Mario.Situm∂fh-kufstein.ac.at
Director of Studies Business Management
+43 5372 71819 147
Mario.Situm
Infofolder
Lehrbücher
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Restrukturierungs- und Turnaround-Management
Strategien, Erfolgsfaktoren und Best Practice für die Transformation
Exler, M., & Situm, M. (2019)
ESV Erich Schmidt Verlag
-
Familienunternehmen und ihre Stakeholder
Problemstellung - Lösungsmodelle - Praktische Umsetzung
Märk, S., & Situm, M. (2018)
Springer-Verlag