Fundamentals of entrepreneurship
level of course unit
Learning outcomes of course unit
The students • Know the conceptual foundations of entrepreneurship research and are able to distinguish and explain concepts such as entrepreneurship, entrepreneurship, management, etc. from each other. • Are familiar with the findings on the economic significance of entrepreneurship in Austria and Germany. • Are familiar with alternative forms of company formation, such as new company formation, takeover formation, spin-off formation, MBI/MBO, franchise formation. • Have knowledge of the typical focal points and problems in the various phases of the process of setting up a company. • Are able to identify necessary entrepreneurial competencies and assess the feasibility of potential business ideas. • Are familiar with the basic terminology used in start-up management in general and start-up planning in particular. • Know the building blocks in the development of a business concept and in start-up planning. • Are able to identify necessary entrepreneurial competencies and assess the feasibility of potential business ideas.
• Are familiar with current concepts and trends in entrepreneurship.
prerequisites and co-requisites
Part A: Basic concepts: • Entrepreneurship and the path to it • Entrepreneurship and intrapreneurship: Terms and definitions • The Entrepreneur / the Intrapreneur: Characteristics, meaning, image • Types and forms of entrepreneurship
Part B: The importance of entrepreneurial action: • Quantitative and qualitative mapping in Austria/Germany • Derivation of success factors & reasons for failure • Analysis of the framework conditions for business start-ups
Part C: Trends and developments in entrepreneurship:
• Model of entrepreneurship competencies
• Current concepts in entrepreneurship (Business Model Canvas, Value Proposition Design, Lean Startup, Growth Hacking etc.)
recommended or required reading
Birkenbach-Puteanus, K. (2019). Erfolgreiche Unternehmensgründung: Entrepreneurship im kompetitiven, innovativen und unsicheren Umfeld. Stuttgart: Kohlhammer Verlag.
Chaston, I. (2009). Entrepreneurial management in small firms. Thousand Oaks, CA: SAGE Publications.
Fritsch, M. (2019). Entrepreneurship: Theorie, Empirie, Politik. Berlin-Heidelberg: Springer Verlag.
Grichnik, D., Brettel, M., Koropp, C., & Mauer, R. (2017). Entrepreneurship - Unternehmerisches Denken, Entscheiden und Handeln in innovativen und technologieorientierten Unternehmen. Stuttgart: Schäffer-Poeschl.
Hall, R., & Bell, R. (2019). Start-ups, pivots and pop-ups: How to succeed by creating your own business. London, UK: Kogan Page.
Neck, C. P., Neck, H. M., & Murray, E. L. (2018). Entrepreneurship. The practice and mindset. Thousand Oaks, CA: SAGE Publications.
Pott, O., & Pott, A. (2015). Entrepreneurship: Unternehmensgründung, Businessplan und Finanzierung, Rechtsformen und gewerblicher Rechtsschutz. Berlin-Heidelberg: Springer Verlag.
assessment methods and criteria
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planned learning activities and teaching methods
• 25 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.
semester/trimester when the course unit is delivered
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