Business Management FT
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International & Cross Cultural Management (E)

level of course unit


Learning outcomes of course unit

The students know the basic strategies and processes of internationalization of companies.

The students
• Know essential context characteristics of management and leadership activities.
• Know the context of intercultural cooperation.
• Can assess and evaluate strategic decisions on internationalization.

prerequisites and co-requisites

• Introduction to BWL
• Strategic Management & Business Ethics
• Communication, Presentation & Rhetoric
• Human Resources Management
• Company Communication

course contents

• Forms of internationalization and globalization
• Internationalization strategies
• Problems and solutions of the international context dependency of small and medium-sized enterprises, especially in emerging markets
• Special features of intercultural communication
• Cultural Awareness
• Management of international teams
• Solving intercultural conflicts
• Management in an intercultural context.

recommended or required reading

French, R. (2015). Cross-cultural management in work organisations. London: Chartered Institute of Personnel und Development.
Halkias, D., Santora, J. C., Harkiolakis, M., & Thurman, P. W. (2017). Leadership and change management: A cross-cultural perspective. New York, NY: Routledge.
Jandt, F. E. (2017). An introduction to intercultural communication: Indentities in a global community. Thousand Oaks, CA: SAGE.
Sure, M. (2017). Leadership and change management: A cross-cultural perspective. Wiesbaden: Springer Verlag.
Thomas, D. C., & Peterson, M. F. (2018). Cross-cultural management: Essential concepts. Thousand Oaks, CA: SAGE.
Wild, J. J., & Wild, K. L. (2016). International business: The challenges of globalization. Essex, UK: Pearson.

assessment methods and criteria

• Final presentations
• Exposé

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

• The course is conducted with presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures).
• In addition, the students will solve and present problems in group work, which will be discussed in the plenum.
• Selected exercises will be carried out to consolidate the contents of the lecture.

semester/trimester when the course unit is delivered


name of lecturer(s)

Director of Studies

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)