Business Management FT
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International & Cross Cultural Management (E)

level of course unit

Bachelor

Learning outcomes of course unit

The students know the basic strategies and processes of internationalization of companies.

The students
• Know essential context characteristics of management and leadership activities.
• Know the context of intercultural cooperation.
• Can assess and evaluate strategic decisions on internationalization.

prerequisites and co-requisites

• Introduction to BWL
• Strategic Management & Business Ethics
• Communication, Presentation & Rhetoric
• Human Resources Management
• Company Communication

course contents

• Forms of internationalization and globalization
• Internationalization strategies
• Problems and solutions of the international context dependency of small and medium-sized enterprises, especially in emerging markets
• Special features of intercultural communication
• Cultural Awareness
• Management of international teams
• Solving intercultural conflicts
• Management in an intercultural context.

recommended or required reading

French, R. (2015). Cross-cultural management in work organisations. London: Chartered Institute of Personnel und Development.
Halkias, D., Santora, J. C., Harkiolakis, M., & Thurman, P. W. (2017). Leadership and change management: A cross-cultural perspective. New York, NY: Routledge.
Jandt, F. E. (2017). An introduction to intercultural communication: Indentities in a global community. Thousand Oaks, CA: SAGE.
Sure, M. (2017). Leadership and change management: A cross-cultural perspective. Wiesbaden: Springer Verlag.
Thomas, D. C., & Peterson, M. F. (2018). Cross-cultural management: Essential concepts. Thousand Oaks, CA: SAGE.
Wild, J. J., & Wild, K. L. (2016). International business: The challenges of globalization. Essex, UK: Pearson.

assessment methods and criteria

• Final presentations
• Exposé

language of instruction

English

number of ECTS credits allocated

3

course-hours-per-week (chw)

2

planned learning activities and teaching methods

• The course is conducted with presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures).
• In addition, the students will solve and present problems in group work, which will be discussed in the plenum.
• Selected exercises will be carried out to consolidate the contents of the lecture.

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Director of Studies

year of study

2

recommended optional program components

none

course unit code

HRM 3

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none