level of course unit
Learning outcomes of course unit
• Are familiar with the basic terminology used in start-up management in general and start-up planning in particular. • Have knowledge of the typical focal points and problems in the various phases of the process of setting up a company.
• Know the building blocks in the development of a business concept and in start-up planning.
• Know the meaning and content expectations of business plans.
• Are able to develop solution strategies for the typical bottleneck areas of business start-ups such as location, legal form, marketing and financing decisions. • Can successfully implement their knowledge in practical projects.
prerequisites and co-requisites
Fundamentals of Entrepreneurship
Part A: Fundamentals of business planning:
• Importance and dissemination of business plans
• Main focus of content: Factual and financial concept
• Procedure for drawing up a business plan
• Sample structuring for business plans: Custom application
• Tips, tools and templates.
Part B: The factual concept:
• Development of the content components of the business plan: Executive Summary
• Product and service, USP
• Company & founders
• Constitutive decisions (location, legal form, mergers etc.)
• Analysis of industry, market and competition
• Marketing: Market entry and marketing mix
• Management & organization, implementation planning
• Opportunities and risks, development scenarios
Part C: Specialization topics:
• Basic decisions as part of start-up planning
• Special features of start-up financing
• Start-up competitions and networks
recommended or required reading
Fink, C., Vogelsang, E., & Baumann, M. (2016). Existenzgründung und Businessplan: Ein Leitfaden für erfolgreiche Start-ups. Berlin: Erich Schmidt Verlag.
Hering, T., Vincenti, A., & Gerbaulet, D. (2018). Unternehmensgründung. München: Walter de Gruyter.
Kailer, N., & Weiß, G. (2018). Gründungsmanagement kompakt: Von der Idee zum Businessplan. Wien: Linde Verlag.
Kollmann, T. (2016). E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft. Wiesbaden: Springer Verlag.
Schinnerl, R. (2018). Erfolgreich in die Selbständigkeit: Von der Geschäftsidee über den Businessplan zur nachhaltigen Unternehmensgründung. Wiesbaden: Springer.
assessment methods and criteria
Final presentation and Quiz
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
33 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.
semester/trimester when the course unit is delivered
name of lecturer(s)
English version will be available soon
course unit code
type of course unit
mode of delivery