Business Management FT
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Strategy Development & Execution (E)

level of course unit

Bachelor

Learning outcomes of course unit

The students
• Are familiar with the possibilities of process-guided development and implementation of corporate, divisional or functional strategies.
• Know the concepts of strategy development, especially in the context of corporate security.
• Understand the critical factors influencing the goals of sustainable corporate success.
• Are able to analyze the strategy context, structures and processes.
• Are familiar with the essential measures for the successful implementation of corporate, divisional and functional strategies.
• Can assess the effects of industry 4.0 and digitization on the development and implementation of strategies.

prerequisites and co-requisites

• Fundamentals of Entrepreneurship
• Academic Research I: Fundamentals

course contents

• Corporate strategies (attack and defense strategies incl. digitization)
• Development strategies (cooperation strategies, coopetition, internationalization strategies)
• Divisional strategies (procurement, production, marketing, human resources, finance and R&D strategies)
• Content steps of the strategic management process; strategic analysis.

recommended or required reading

Glauner, F. (2016). Zukunftsfähige Geschäftsmodelle und Werte: Strategieentwicklung und Unternehmensführung in disruptiven Märkten. Berlin-Heidelberg: Springer Verlag.
Hinterhuber, H. H. (2015). Strategische Unternehmensführung: Das Gesamtmodell für nachhaltige Wertsteuerung. Berlin: Erich Schmidt Verlag.
Klasen, J. (2019). Business Transformation: Praxisorientierter Leitfaden zur erfolgreichen Neuausrichtigung von Unternehmen und Geschäftsfeldern. Wiesbaden: Springer Verlag.
Lippold, D. (2018). Die Unternehmensberatung: Von der strategischen Konzeption zur praktischen Umsetzung. Wiesbaden: Gabler.
Stöger, R. (2017). Strategieentwicklung für die Praxis: Navigieren, verändern und umsetzen. Stuttgart: Schäffer-Poeschel.
Welge, M. K., Al-Laham, A., & Eulerich, M. (2017). Strategisches Management: Grundlagen – Prozess – Implementierung. Wiesbaden: Springer.

assessment methods and criteria

Seminar Paper

language of instruction

English

number of ECTS credits allocated

2

course-hours-per-week (chw)

1.5

planned learning activities and teaching methods

The course is conducted with presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures).
• In addition, the students will solve and present problems in group work, which will be discussed in the plenum.
• Selected exercises are carried out to train the content based on real problems.

semester/trimester when the course unit is delivered

2

name of lecturer(s)

English version will be available soon

course unit code

EGM 3

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

not applicable