Business Management FT
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Academic Research II: Application

level of course unit

Bachelor

Learning outcomes of course unit

The students • Can develop and set up a research design adapted to a problem. • Can represent the state-of-the-art in a research field using relevant journals (literature review).
• Are able to identify pitfalls of academic work, critically reflect on results and discuss limitations of statements.
• Are able to work on and write an academic paper of medium complexity and manageable size.

prerequisites and co-requisites

Academic Research I: Fundamentals

course contents

Part A: Research techniques for the preparation of a literature review:
• Definition of keywords and research for suitable journal articles • Techniques for screening academic contributions and elaborating essential find-ings • Development of a literature review matrix for the systematic recording of re-searched journal articles • Excursus: Correct citation of journal articles and inclusion in the source list (APA style, Harvard style, etc.)

Part B: Limitations and approaches for further research
• Recognition of possible limitations of an academic work (sample size, structure of the interviewees, proof of expert status, implementation of pre-test incl. pre-test sheet and confirmations etc.)
• Identification of approaches for further research (reason and purpose of approaches for further research, recognition of possible approaches, formulation of approaches)

Part C: Discussion of selected best and worst practice cases:
• Preparation of an academically oriented handout
• Creation of an academically oriented presentation • Preparation of an academically oriented literature review

recommended or required reading

Balzert, H., Schröder, M., & Schäfer, C. (2017). Wissenschaftliches Arbeiten: Ethik, Inhalt & Form wiss. Arbeiten, Handwerkszeug, Quellen, Projektmanagement, Präsentation. Wiesbaden: Springer Verlag.
Berger-Grabner, D. (2016). Wissenschaftliches Arbeiten in den Wirtschafts- und Sozialwissenschaften: Hilfreiche Tipps und praktische Beispiele. Wiesbaden: Springer Verlag.
Esselborn-Krumbiegel, H. (2017). Richtig wissenschaftlich schreiben: Wissenschaftssprache in Regeln und Übungen. Paderborn: Verlag Ferdinand Schöningh.
Kipman, U., Leopold-Wildburger, U., & Reiter, T. (2018). Wissenschaftliches Arbeiten 4.0: Vortragen und Verfassen leicht gemacht. Berlin-Heidelberg: Springer Verlag.
Oehlrich, M. (2019). Wissenschaftliches Arbeiten und Schreiben: Schritt für Schritt zur Bachelor- und Master-Thesis in den Wirtschaftswissenschaften. Berlin-Heidelberg: Springer Verlag.
Theisen, M. R. (2016). Wissenschaftliches Arbeiten: Erfolgreich bei Bachelor- und Masterarbeit. München: Verlag Franz Vahlen.

assessment methods and criteria

• Term paper and
• Quiz

language of instruction

German

number of ECTS credits allocated

2

course-hours-per-week (chw)

1.5

planned learning activities and teaching methods

• 25 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.
• Solution of case studies by means of group work

semester/trimester when the course unit is delivered

2

name of lecturer(s)

English version will be available soon

course unit code

WAM 3

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

not applicable