Business Management FT
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Practical Project II: Business Management

level of course unit

Bachelor

Learning outcomes of course unit

In this course students learn the practical implementation of a start-up project on the basis of a real business plan or by developing a start-up concept. They are able to carry out a current case study in the field of entrepreneurship in cooperation with companies/entrepreneurs willing to start a business. The students independently develop problem-solving approaches and strategies for problems relevant to start-ups from business practice.

The students acquire detailed knowledge of the possibilities of modelling, planning, controlling and implementing alternative business and decision models in the sense of application-oriented management instruments in management practice. This knowledge is acquired in the course of a practical project or in the context of cooperation with a real project partner from industry.

The students
• Are able to carry out a project on the basis of professional project management.
• Understand the systematic, technically sound and on-schedule handling of projects.
• Know the specific roles within a project.
• Know the importance of project communication in all directions (conversations, documentation, descriptions, presentations) and know how to act accordingly.
• Have expertise to solve specific problems.

prerequisites and co-requisites

• Academic Research I: Fundamentals
• Academic Research II: Application
• Statistical methods & data analysis
• Methods of empirical social research
• Market research
• Introduction to BWL
• Strategic management & business ethics
• Marketing (E)
• Introduction to accounting
• Communication, presentation & rhetoric
• Agile project management

course contents

In this course, current and company-related case studies from the field of business management are addressed in cooperation with, in particular, small and medium-sized enterprises. The students independently develop problem-solving approaches and strategies for problems relevant to management from business practice. Possible problem areas are: Financial and performance-related problems, human resources and organizational issues, with special attention to a holistic-systemic reflection of the level of knowledge acquired to date.

The students contribute their acquired knowledge and compare it with observations and experiences in the context of the practical project. While students can deepen and improve their subject-specific competences, complementary competences such as social competence, risk management, budgeting competence and economically responsible decision-making competence are also solidified.

Building on the experience gained in Practical Project I and on the further knowledge and skills acquired in specialist teaching events, the students have the opportunity to apply their acquired knowledge to real projects - above all, the competences in the area of project and quality management, as well as the subject-specific problem-solving competence, are to be consolidated and made applicable in this way. The students work on projects independently, only if necessary guided by the lecturer: Planning, coordination, budgeting, control, evaluation and final reporting are in the hands of the students. The role of the course leader is focused on project coaching.

recommended or required reading

Bateman, T., & Snell, S. (2019). Management: Leading & collaborating in a competitive world. New York, NY: McGraw-Hill.
Stöger, R. (2017). Strategieentwicklung für die Praxis: Navigieren, verändern und umsetzen. Stuttgart: Schäffer-Poeschel.
Stöger, R. (2016). Die wirksamstem Management-Werkzeuge: Das Schweizermesser für Führungskräfte. Stuttgart: Schäffer-Poeschel.
Wheelen, T. L., Hunger, D. J., Hoffman, A. N., & Barnford, C. E. (2018). Strategic management and business policy: Globalization, innovation and sustainability. Harlow, UK: Pearson.
Wunder, T. (2016). Essentials of strategic management: Effective formulation and execution of strategy. Stuttgart: Schäffer-Poeschel.

assessment methods and criteria

• Final report and
• Final presentation

language of instruction

German

number of ECTS credits allocated

4

course-hours-per-week (chw)

2

planned learning activities and teaching methods

• Working on a real problem with a company using the instruments and techniques learned during the studies.
• Accompaniment of the project by an experienced coach/project manager
• Preparation of a final report which can be handed over to the company
• Holding of a final presentation with the participation of the client

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Director of Studies

course unit code

PRA 2

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none