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Introduction to Business Administration & Economics (E)

level of course unit

Introduction

Learning outcomes of course unit

The students are able to:
• Describe different business-related subareas
• Explain the fundamentals of marketing
• Explain the fundamentals of human resources management
• Explain the structure of a company, typical operational processes and the basic constitutive factors of a company.
• Recognize relationships in the sense of the various relationships between business functions
• Clearly differentiate central business terms from each other
• Explain the most important constitutional and functional corporate decisions.
• Handle fundamental management problems from an economic point of view
• Analyze decisions under uncertainty
• Develop strategic decisions on the basis of economic models
• Assess the impact of digital technologies and products on a company’s cost struc-ture and the formation of market forms
• Explain the fundamentals of mapping business decisions in the accounting system.

• Explain basic terms and sub-areas of accounting
• Understand the technique and internal structure of double-entry bookkeeping and
assess the structure of an accounting system and the characteristics of different types of accounts
• Make simple business postings to balance sheet and profit and loss accounts and create posting records
• Identify the significant effects of business transactions on the balance sheet and income statement
• Explain task fields and solution approaches of cost and revenue accounting with its subsystems (cost element, cost center and cost unit accounting)
• Distinguish between the terms deposits, disbursements, income, expenses and income
• Explain the organizational structure of a cost accounting system and explain the main features of the main cost accounting systems
• Explain the systems of cost accounting (partial and full cost accounting)

prerequisites and co-requisites

none

course contents

• Overview and context analysis of the most important subareas in business admin-istration
• Subject and fundamentals of business administration:
o Operational functional areas
o Business-related decision theory
o Fundamentals of management and ethics
o Fundamentals of Human Resources and organization
o Marketing fundamentals
• Fundamentals of business-related management:
o Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment
o Functional company decisions: Materials management, production management, marketing
• Fundamentals of business value creation processes and functions (value creation architecture and structure)
• Fundamentals of market-, process- and strategy-oriented management
• Microeconomics and the behavior of managers and companies
• Price and product policy of companies
• Elementary principles of game theory
• Company organization
• Market forms and market entry
• Decisions under uncertainty
• Behavioral economics
• Economy of digitization
• External accounting:
o Structure of the accounting system
o Fundamentals of operational accounting: Tasks, sub-areas and basic concepts
o Commercial accounting system: From inventory to opening balance sheet
o Double-entry accounting system: Posting business cases to inventory and profit and loss accounts
o Organization of bookkeeping (chart of accounts, sales tax, etc.)
o Principle of period purity and accruals and deferrals
• Internal accounting:
o Objectives and basic concepts of cost and revenue accounting
o Fundamentals of cost and revenue accounting: Tasks, components and subareas
o Structure of cost accounting (cost elements, cost centers, cost objects)
o Contribution margin accounting

recommended or required reading

• Vahs, D. und J. Schäfer-Kunz, 2015. Einführung in die Betriebswirtschaftslehre. 7. Auflage. Stuttgart: Schäffer Poeschel.
• Thommen, J.-P. et al., 2017. Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht. 8. Auflage. Wiesbaden: Springer Gabler.
• Schweitzer, M. und A. Baumeister, 2015. Allgemeine Betriebswirtschaftslehre. 11. Auflage. Berlin: Erich Schmidt Verlag.
• Hutzschenreuter, T., 2015. Allgemeine Betriebswirtschaftslehre. 6. Auflage. Wiesbaden: Springer Gabler.
• Wöhe, G., U. Döring und G. Brösel, 2016. Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Auflage. München: Vahlen.
• Weber, W., R. Kabst und M. Baum, 2018: Einführung in die Betriebswirtschaftslehre, 10. Auflage. Wiesbaden: Springer Gabler.
• Pindyck, R. S. und D. L. Rubinfeld, 2018. Mikroökonomie. Pearson Deutschland GmbH
• Varian, H. R., 2014. Grundzüge der Mikroökonomik. Berlin: Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
• Münter, M.T., 2018. Mikroökonomie, Wettbewerb und strategisches Verhalten. Stuttgart: UTB GmbH
• Natrop, J., 2012. Grundzüge der angewandten Mikroökonomie. Berlin: Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
• Kahneman, D., 2012. Schnelles Denken, langsames Denken. München: Siedler Verlag.
• Rifkin, J., 2014. Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, kollaboratives Gemeingut und der Rückzug des Kapitalismus. Frankfurt am Main: Campus Verlag.
• Thiel, P., und B. Masters, 2014. Zero to one: Wie Innovation unsere Gesellschaft rettet. Frankfurt am Main: Campus Verlag.
• Buchholz, L. und R. Gerhards, 2016. Internes Rechnungswesen, Kosten- und Leistungsrechnung, Betriebsstatistik und Planungsrechnung. Wiesbaden: Springer Gabler
• Deimel, K. et al., 2017. Kostenrechnung, Das Lehrbuch für Bachelor, Master und Praktiker. Hallbergmoos: Pearson
• Geirhofer, S. und C. Hebrank, 2016. Grundlagen Buchhaltung und Bilanzmanagement, 4. Auflage. Wien: Linde Verlag.
• Coenenberg, A.G. et. al., 2018. Einführung in das Rechnungswesen: Grundlagen der Buchführung und Bilanzierung, 7. Auflage. Stuttgart: Schäffer Poeschel
• Wedell, H. und A.A. Dilling, 2018. Grundlagen des Rechnungswesens, 16. Auflage. Herne: NWB Studium
• Breidenbach, K. und M. Währisch, 2017. Buchhaltung und Jahresabschluss, 4. Auflage. Berlin: De Gruyter Studium
• Schmidt, M., B. Auer und P. Schmidt, 2012. Buchführung und Bilanzierung: Eine anwendungsorientierte Einführung. Wiesbaden: Springer Gabler

assessment methods and criteria

Written Exam

language of instruction

English

number of ECTS credits allocated

6

eLearning quota in percent

30

course-hours-per-week (chw)

3

planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Asc. Prof. (FH) Dipl.-Ing. Christian Huber

recommended optional program components

none

course unit code

ECO.1

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none