International Business Studies FT
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Introduction to Business Administration

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

Students will:
be familiar with the most important sub-areas of business administration;
be able to apply what they have learned to case studies;
be able to present problem-solving approaches in a professional manner.

prerequisites and co-requisites

not specified

course contents

Students will learn the most important sub-areas of business administration and can start to apply its models. The course will present the most important operational sub-areas and decisions, using selected case studies: location decision, production, marketing, business management, personnel and legal forms. Students will prepare solution approaches to case studies through self-study. Textbook demonstrations will be supported by e learning components (presentation slides and discussion boards). The solution approaches from the group presentations will be discussed in plenum.

recommended or required reading

Wöhe, G. u. U. Döring.: Einführung in die Allgemeine Betriebswirtschaftslehre. 25. Aufl., München, 2013

assessment methods and criteria

Written exam and/or scientific paper and/or presentation

language of instruction


number of ECTS credits allocated


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work, presentation and task discussion

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Roman Stöger

year of study

1st year

recommended optional program components

not specified

course unit code


type of course unit


mode of delivery

In-class course

work placement(s)

not applicable