International Business Studies* PT
Bachelor's degree program
Profile of the Program
This degree program is taught primarily in German.
Digital and international – this is how current markets are presenting themselves more and more. Much is being reinvented and the best news: The world urgently needs managers who want to assist in strategically shaping the large-scale transformation.
- Cross-industry, 360-degree management education for generalists
- Focus on the global economy
- International outlook (study trip, international lecturers, and multicultural content)
- Strong practical orientation, incl. professional internship
- Innovative forms of teaching and learning
- Personalized mentoring in small groups
- Sales, marketing, and product management
- Controlling, finance, and accounting
- Employee and organization development
- Project management, and business development
- Leadership/Start up
- fit for all branches, companies, NPOs and NGOs
Central Key Competencies
In addition to technical and economic know-how, analytical acumen and strategic sensitivity are required. Another key success factor is knowing how to work with different cultures and languages. As all studies show, personality development is crucial. The master’s program places great importance on the strengthening of additional key skills in order to be successful in the new world of work. A specially developed didactic concept makes graduates fit for the future as we train:
- Communication and cooperation
- Commitment and motivation
- Flexibility and creativity
- Curiosity and internationality
- Results and implementation
In this 360-degree management program, the necessary know-how is conveyed to assess the market, take regulatory frameworks into account during analysis and derive successful strategies from them and be able to manage constant new challenges: this is why we favor a holistic approach - which leads to effective management in the world of tomorrow.
Strong international orientation
The strong international orientation represents an important component of the study program, which is promoted, among other things, by a study trip with excursions to top companies and a diverse cultural framework program. Graduates are sought-after in all areas of the economy based on their international and broadly structured knowledge in management, marketing and financing. Study times (Friday afternoon, Saturday and some block modules) are optimally tailored to the requirements of employed students.