Apply
now
now
Strategy & Business Model
level of course unit
Second cycle, MasterLearning outcomes of course unit
The graduate / the student:
• understands the basics of the digital economy
• knows the relationships between strategy, business model, business process model and process and methods to develop them
• knows the requirements and elements of a business plan and can evaluate it
• can develop business models suitable for identified framework conditions and transfer them into a business process model
• is able to develop a business plan based on this
• understands the basics of the digital economy
• knows the relationships between strategy, business model, business process model and process and methods to develop them
• knows the requirements and elements of a business plan and can evaluate it
• can develop business models suitable for identified framework conditions and transfer them into a business process model
• is able to develop a business plan based on this
prerequisites and co-requisites
according to admission requirements
course contents
* Fundamentals of the digital economy and trends
* Digital business models
* Importance of data
* Approaches to developing strategies, business models and business process models
* Business plans
* Risk reduction/implementation
* Digital business models
* Importance of data
* Approaches to developing strategies, business models and business process models
* Business plans
* Risk reduction/implementation
recommended or required reading
Clement R., Schreiber D.; Internet-Ökonomie: Grundlagen und Fallbei- spiele der vernetzten Wirtschaft; Berlin; 2016 3. Auflage
Hoffmeister Ch.; Digital Business Modelling: Digitale Geschäftsmodelle entwickeln und strategisch verankern; München; 2015
McGrath R. G.; The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business; Massachusetts; 2013
Ries E.; The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses; St. Ives; 2013
Slama D., Puhlmann F., Mirrish J., Bhatnagar R.; Enterprise IoT: Strategies and Best Practices for Connected Products and Services; 2015
Hoffmeister Ch.; Digital Business Modelling: Digitale Geschäftsmodelle entwickeln und strategisch verankern; München; 2015
McGrath R. G.; The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business; Massachusetts; 2013
Ries E.; The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses; St. Ives; 2013
Slama D., Puhlmann F., Mirrish J., Bhatnagar R.; Enterprise IoT: Strategies and Best Practices for Connected Products and Services; 2015
assessment methods and criteria
Examination and presentation
language of instruction
Germannumber of ECTS credits allocated
3eLearning quota in percent
15course-hours-per-week (chw)
1.5planned learning activities and teaching methods
Lecture, group work, presentation and discussion of tasks
