Sports, Culture & Event Management FT
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International Event Management

level of course unit

first cycle, Master

Learning outcomes of course unit

Students will be able:
- to distinguish between different types of events and analyze their scope.
- understand and apply event planning and management tools and processes.
- to appreciate the complexity of event planning and management.
- to analyze different kinds of information and data.
- to articulate and present arguments and ideas.
- to cooperate with their peers by working in groups, conduct joint information and find solutions to practical programs.

prerequisites and co-requisites

not applicable

course contents

- Event typologies and classifications
- Event planning models and planning stages
- Event life cycle
- Stakeholder analysis
- Event idea generation
- Event logistics and operations
- Event evaluation

recommended or required reading

Bladen, C., Kennell, J., Abson, E. and Wilde, N. (2017). Events
management: An introduction. 2nd ed. London, Routledge
Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2010). Events Management. 3rd ed. Oxford: Elsevier Butterworth-Heinemann
Ferdinand, N. and Kitchin, P. (2016). Events management: An
approach. 2nd ed. SAGE Publications Ltd.
Getz, D. and Page, S. (2019). Event studies: Theory, research and policy for planned events. 4th ed. London, Routledge.
Raj, R., Walters, P. and Rashid, T. (2017). Events management:
principles and practice. 3rd ed. London, SAGE Publications Ltd.
Shone, A. and Parry, B. (2019). Successful event management: A practical handbook. 5th ed. USA, Cengage Learning.

assessment methods and criteria

course paper

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course

semester/trimester when the course unit is delivered


name of lecturer(s)

Susanne Gellweiler, PhD

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
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10 years SKVM Booklet
10 years SKVM Booklet


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