Sports, Culture & Event Management FT
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International Financial Management

level of course unit

first cycle, Master

Learning outcomes of course unit

Students will learn about cost management and controlling approaches as functions of management in the application of basic business administration knowledge and skills, particularly in relation to SME’s, sports, culture, and events.

Students will learn and be able to demonstrate:
- project management skills,
- the ability to perform cost and income statement analysis,
- the application of planning and control systems,
- direct costing and break-even analysis,
- the ability to perform calculation of contribution margins,
- common cost analysis and
- the ability to identify and analyze appropriate key performance indicators.

Students will be able to carry out the planning and budgeting for specific event concepts and to find the starting points for value-based controlling. They will be able to assess the resulting competitive advantages through efficient cost structures.

prerequisites and co-requisites

not applicable

course contents

The course will build on the approaches to value-based controlling, utilizing:
- Zero based budgeting
- Performance measurement
- Contribution margin calculation

Concepts examined will include:
- Basic budget planning
- Classification in the planning process
- Assessment of organization and project success
- Actual vs. target comparisons
- Key performance indicators

recommended or required reading

Beach, J., Kaspar, R. The Business of Events Management. (2014), Prentice Hall International. Chapter 20: Events as a Sponsorship Investment
Collette, P. and Fenton, W., The Sponsorship Handbook – Essential tools, tips, and Techniques for Sponsors and Sponsorship Seekers. (2011). John Wiley & Sons Publishing.
Hawkins, David F., & Cohen, Jacob (November 13, 2014). The Income Statement. Harvard Business School Publishing, Document 9, 101-109.
Hawkins, David F. (March 5, 2007). The Balance Sheet. Harvard Business School Publishing, Document 9, 101-108.
Hawkins, David F., & Cohen, Jacob (February 26, 2007). The Statement of Cash Flows. Harvard Business School Publishing, Document 9, 101-107.
Hock, S., Raithel, S., When Scandal Engulfs a Celebrity Endorser: Four factors should guide firms’ reactions. (2019, May-June). Harvard Business Review.
Kaplan, Robert S., & Norton, David P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, (July-August 2007), 150-161

assessment methods and criteria

examination

language of instruction

English

number of ECTS credits allocated

4

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

integrated course

semester/trimester when the course unit is delivered

1

name of lecturer(s)

NN

recommended optional program components

none

course unit code

vz.BA.4

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

not applicable

Contact

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
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