Sports, Culture & Event Management FT
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Study Trip

level of course unit

first cycle, Master

Learning outcomes of course unit

Students independently select a destination that matches the study program.
Students will understand:
- socio-cultural and economic data and facts of the target region
Students will design the program to include:
- with a focus on sports, culture and event management
- company visits
- meetings with cooperations, NGOs, embassies, foreign trade centers, etc.
Students will identify:
- main social and cultural trends in the region concerned
- economic developments in the region concerned
- political challenges in the region concerned
Students will gain:
- intercultural competences
- discussion skills
- organizational skills

prerequisites and co-requisites

not applicable

course contents

- Planning, organization, and implementation of the program
- Meetings and discussions with experts from sports, culture, and event management
- Visits to foreign trade centers, embassies, and international institutions (e.g. Goethe Institute)
- Participation in courses at partner universities developing teams in their compositions

recommended or required reading

Browaeys, M Marie-Joëlle & Price, Roger (2019). Chapter 2: Dimensions of Culture: Hofstede and GLOBE. In Understanding Cross Cultural Management (4th ed). Harlow, United Kingdom: Pearson.
Morrison, T., & Conaway, W. A. (2006). Kiss, bow, or shake hands: the bestselling guide to doing business in more than 60 countries (2nd Edition). Avon, Mass.: Adams Media.
Richards, G., Palmer, R. (2010): Eventful cities: cultural management and urban revitalisation. Butterworth-Heinemann. Amsterdam.

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course

semester/trimester when the course unit is delivered


name of lecturer(s)


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable


Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
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10 years SKVM Booklet
10 years SKVM Booklet


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