Sports, Culture & Event Management FT
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Contemporary Issues in Sports Communication (WP)

level of course unit

first cycle, Master

Learning outcomes of course unit

Students:
- know about the wide-ranging influence and presence of communications in the sports industry.
- can critically reflect on the complexity and breadth of communication in the sports sector by using a variety of paradigms and multiple disciplinary, theoretical and practical lenses.
- have an understanding of how communication influences sport events settings, important stakeholders and other areas of the sports industry.
- are able to use sports communication theories to explain sport-specific phenomena.

prerequisites and co-requisites

not applicable

course contents

- Major communication theories and conceptual aspects in sports management studies
- Sport as a communication system and sports media organizations
- Athlete – media communication, sport fandom and fan culture in the digital world
- Major challenges in sports communication, future media formats and trends

recommended or required reading

Billings, A. C., Butterworth, M. L., & Turman, P. D. (2017). Communication and sport: Surveying the field. London: Sage.
Pedersen, P. M. (2013). Routledge handbook of sport communication. New York: Routledge.
Pedersen, P. M., Laucella, P. C., Kian, E., & Geurin, A. N. (2016). Strategic sport communication. Champaign, IL: Human Kinetics.

Journals:
Communication & Sport
International Journal of Sport Communication
Journal of Sport Communication
Sport Management Review

assessment methods and criteria

presentation, academic paper

language of instruction

English

number of ECTS credits allocated

5

eLearning quota in percent

25

course-hours-per-week (chw)

2

planned learning activities and teaching methods

seminar

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Prof. (FH) Dr. Claudia Stura

recommended optional program components

none

course unit code

vz.OMS.2

type of course unit

seminar-degree

mode of delivery

Compulsory

work placement(s)

not applicable

Contact

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
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