Sports, Culture & Event Management FT
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Technologies of Visitor Experience (WP)

level of course unit

first cycle, Master

Learning outcomes of course unit

Upon completion of this curse students will:
- have a basic understanding of computer-mediated cultural experiences.
- know the key mechanisms of multimedia perception.
- be able to distinguish between the specifics of indoor and outdoor applications.
- know how to apply basic GPS tracking to the visitor experience.
- be able to identify and discuss quality content for visitor apps.
- be able to evaluate visitor apps in terms of usability and content.
- know how to assess the innovation potential of digital applications for the visitor experience and audience development.

prerequisites and co-requisites

not applicable

course contents

- Typology of computer-mediated visitor experiences in real environments (audio guide, multimedia guide, augmented reality, mixed reality)
- Basics of multisensory perception and multimedia comprehension
- Visitor routes and spatial experience
- Atmosphere and immersion
- Enhanced storytelling and learning
- Digital engagement through web 2.0
- Specifics of user experience of cultural visitor apps

recommended or required reading

Bekele, M., et al. (2018). A Survey of Augmented, Virtual, and Mixed Reality for Cultural Heritage. Journal on Computing and Cultural Heritage, 11(2), 1-36.
Turner, P. (2017). A Psychology of User Experience. Involvement, Affect and Aesthetics. Cham: Springer.
Simon, N. (2010). The Participatory Museum. Santa Cruz: Museum 2.0.
Vermeeren, A., Calvi, L., & Sabiescu, A. (Eds.). (2018). Museum experience design: Crowds, ecosystems and novel technologies. Cham: Springer.
Vladimir G. (Ed.). (2018). Augmented Reality Art. From an Emerging Technology to a Novel Creative Medium. Cham: Springer.

assessment methods and criteria

project

language of instruction

English

number of ECTS credits allocated

5

eLearning quota in percent

25

course-hours-per-week (chw)

2

planned learning activities and teaching methods

seminar

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Prof. (FH) Dr. Sibylle Moser

course unit code

vz.OMC.2

type of course unit

seminar-degree

mode of delivery

Compulsory

work placement(s)

not applicable

Contact

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
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