Sports, Culture & Event Management FT
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Business Project II

level of course unit

first cycle, Master

Learning outcomes of course unit

The students will gain:
- Sound knowledge of applied project management in the field of sports, culture, and events
- Central knowledge in the areas of conception, planning, implementation, and financing of events
- Ability to evaluate event achievement
- Sound problem-solving approaches and strategies for business problems
Students know the importance of:
- Project communication
- Self-organization
- Time management
- Organizational skills
- Coping with stress and resilience

prerequisites and co-requisites

not applicable

course contents

- Joint kick-off to the course
- Project client briefing
- Project development and control
- Intermediate presentations and final presentations
- Coaching
- Execution or completion
- Support during the implementation
- Post reporting and documentation
- Project presentation

recommended or required reading

Beech, J., Kaiser, S., Kaspar, R. (eds.) (2014): Business of Events Management. Pearson, Harlow
Collette, P. and Fenton, W., The Sponsorship Handbook – Essential tools, tips, and Techniques for Sponsors and Sponsorship Seekers. (2011). John Wiley & Sons Publishing.
Schwalbe, K. (2015), An Introduction to Project Management (5th Edition)., Minneapolis, MN, USA. Schwalbe Publishing.
Yin, R. (2008): Case Study Research: design and methods. Sage Publ.

assessment methods and criteria

project

language of instruction

English

number of ECTS credits allocated

4

eLearning quota in percent

50

course-hours-per-week (chw)

2

planned learning activities and teaching methods

project

semester/trimester when the course unit is delivered

3

name of lecturer(s)

SCEM Team

course unit code

vz.PT.3

type of course unit

project

mode of delivery

Compulsory

work placement(s)

not applicable

Contact

Kohlhofer Monika
Asc. Prof. (FH) Mag. Monika Kohlhofer
Director of Studies
+43 5372 71819 176
Monika.Kohlhoferfh-kufstein.ac.at
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