Event Design & Experience
level of course unit
first cycle, Master
Learning outcomes of course unit
- Students will be able to deal with the creation of events. They will understand which measures are utilized to stage events and know the technical processes for implementing creative goals.
- Students will develop market- and customer-oriented ways of thinking and know the sequencing for task and time-driven work.
- Students can participate actively in a solution-oriented manner in-group exercises. They will develop the appropriate level of creativity and motivation.
- Students will be able to record critical inquiries, process them, and adequately address them communicatively and with emotional intelligence.
prerequisites and co-requisites
- What is dramaturgy? (the internal constructive format – with a focus on storytelling; storytelling from the perspective of neuroscience; the external constructive format; dramatic constructive format with a focus on the dramatic arc)
- Staging (transmedia storytelling; creative techniques for staging events; practical development of staging based on group exercises; staging options available for event managers)
- New forms of event staging – Events 2.0 (the emergence of new event forms; social media marketing as an event tool)
- More interactive Event 2.0 tools
recommended or required reading
Berridge, G. (2006). Events Design and Experience. London, Routledge.
Edger, C. and Oddy, R. (2018). 87 Key Models for Event, Venue and Experience (EVE) Managers. UK, Libri Publishing.
Smit, B. & Melissen, F. (2017). Sustainable Customer Experience Design: Co-creating experiences in Events, Tourism and Hospitality. London, Routledge.
assessment methods and criteria
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number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
semester/trimester when the course unit is delivered
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type of course unit
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