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Introduction to BWL
level of course unit
BachelorLearning outcomes of course unit
The students • Know the different business subareas. • Know the fundamentals of marketing. • Know the fundamentals of personnel management.
• Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business.
• Recognize connections in the sense of the manifold relationships between the
business functions and can clearly distinguish between central business terms.
• Know the most important constitutional and functional
business decisions.
• Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business.
• Recognize connections in the sense of the manifold relationships between the
business functions and can clearly distinguish between central business terms.
• Know the most important constitutional and functional
business decisions.
prerequisites and co-requisites
none
course contents
• Overview and context analysis of the most important subareas in business administration
• Subject and fundamentals of business administration: - Operational functional areas - Business decision theory - Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization - Marketing Fundamentals • Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers/fusions and choice of business segment.
- Functional company decisions: Materials management,
production management, marketing.
• Fundamentals of business value creation processes and
functions (value creation architecture and structure)
• Fundamentals of market-oriented, process-oriented and strategy-oriented management
• Subject and fundamentals of business administration: - Operational functional areas - Business decision theory - Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization - Marketing Fundamentals • Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers/fusions and choice of business segment.
- Functional company decisions: Materials management,
production management, marketing.
• Fundamentals of business value creation processes and
functions (value creation architecture and structure)
• Fundamentals of market-oriented, process-oriented and strategy-oriented management
recommended or required reading
Hutzschenreuter, T. (2015). Allgemeine Betriebswirtschaftslehre. 6. Aufl., Wiesbaden: Springer.
Thommen, J.-P., Achleitner, A.-K., Gilbert, D. U., Hachmeister, D., & Kaiser, G. (2017). Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht. 8. Aufl., Wiesbaden: Springer.
Schweitzer, M., & Baumeister, A. (2015). Allgemeine Betriebswirtschaftslehre: Theorie und Politik des Wirtschaftens in Unternehmen. 11. Aufl., Berlin: Erich Schmidt Verlag.
Vahs, D., & Schäfer-Kunz, J. (2015). Einführung in die Betriebswirtschaftslehre. 7. Aufl., München: Vahlen.
Wöhe, G., Döring, U., & Brösel, G. (2016). Einführung in die Allgemeine
Betriebswirtschaftslehre. 26. Aufl., München: Oldenbourg.
Weber, W., Kabst, R., & Baum, M. (2018) Einführung in die Betriebswirtschaftslehre. 10. Aufl., Wiesbaden: Springer.
Thommen, J.-P., Achleitner, A.-K., Gilbert, D. U., Hachmeister, D., & Kaiser, G. (2017). Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht. 8. Aufl., Wiesbaden: Springer.
Schweitzer, M., & Baumeister, A. (2015). Allgemeine Betriebswirtschaftslehre: Theorie und Politik des Wirtschaftens in Unternehmen. 11. Aufl., Berlin: Erich Schmidt Verlag.
Vahs, D., & Schäfer-Kunz, J. (2015). Einführung in die Betriebswirtschaftslehre. 7. Aufl., München: Vahlen.
Wöhe, G., Döring, U., & Brösel, G. (2016). Einführung in die Allgemeine
Betriebswirtschaftslehre. 26. Aufl., München: Oldenbourg.
Weber, W., Kabst, R., & Baum, M. (2018) Einführung in die Betriebswirtschaftslehre. 10. Aufl., Wiesbaden: Springer.
assessment methods and criteria
• Final exam and
• Quiz
• Quiz
language of instruction
Germannumber of ECTS credits allocated
3eLearning quota in percent
50course-hours-per-week (chw)
2planned learning activities and teaching methods
50 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.
