Business Management FT
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Introduction to BWL

level of course unit


Learning outcomes of course unit

The students • Know the different business subareas. • Know the fundamentals of marketing. • Know the fundamentals of personnel management.
• Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business.
• Recognize connections in the sense of the manifold relationships between the
business functions and can clearly distinguish between central business terms.
• Know the most important constitutional and functional
business decisions.

prerequisites and co-requisites


course contents

• Overview and context analysis of the most important subareas in business administration
• Subject and fundamentals of business administration: - Operational functional areas - Business decision theory - Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization - Marketing Fundamentals • Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers/fusions and choice of business segment.
- Functional company decisions: Materials management,
production management, marketing.
• Fundamentals of business value creation processes and
functions (value creation architecture and structure)
• Fundamentals of market-oriented, process-oriented and strategy-oriented management

recommended or required reading

Hutzschenreuter, T. (2015). Allgemeine Betriebswirtschaftslehre. 6. Aufl., Wiesbaden: Springer.
Thommen, J.-P., Achleitner, A.-K., Gilbert, D. U., Hachmeister, D., & Kaiser, G. (2017). Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht. 8. Aufl., Wiesbaden: Springer.
Schweitzer, M., & Baumeister, A. (2015). Allgemeine Betriebswirtschaftslehre: Theorie und Politik des Wirtschaftens in Unternehmen. 11. Aufl., Berlin: Erich Schmidt Verlag.
Vahs, D., & Schäfer-Kunz, J. (2015). Einführung in die Betriebswirtschaftslehre. 7. Aufl., München: Vahlen.
Wöhe, G., Döring, U., & Brösel, G. (2016). Einführung in die Allgemeine
Betriebswirtschaftslehre. 26. Aufl., München: Oldenbourg.
Weber, W., Kabst, R., & Baum, M. (2018) Einführung in die Betriebswirtschaftslehre. 10. Aufl., Wiesbaden: Springer.

assessment methods and criteria

• Final exam and
• Quiz

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

50 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.

semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

year of study


course unit code


type of course unit


mode of delivery


work placement(s)

not applicable


Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Business Management
+43 5372 71819 147
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